Stéphane Donat Email & Phone Number

Paris, Fr

Paris

Founded in 1934, LA MARTINIQUAISE-BARDINET has ceaselessly grown in France and abroad. With a turnover of over one billion euros , the Group has solid roots in Europe and more than 55 subsidiaries and production sites in the world. It is now the seventh largest wine and spirits Group in the world, operating in more than 110 countries, and the owner of the 5 millionaire brands (More than 1 million nine-litre cases) LABEL 5, SIR EDWARD’S, WILLIAM PEEL (Scotch Whiskies), POLIAKOV & SOBIESKY(Vodka)The success story of this independent, family-run French Group comes down to the strength of its brands. Proud to have a wide portfolio of international brands, the Group continues to develop in the rest of the world whilst maintaining its strong roots in Europe.LA MARTINIQUAISE is proud to today, be able to offer its commercial partners and customers a wide selection of wine and spirits.stephane.donat@la-martiniquaise.fr+33 760 697 631www.la-martiniquaise.com

Paris Area, France

Paris Area, France

Paris Area, France

Europ, Russia, Africa, Asia, MEA• Recommendation of the export marketing strategy for the key brands portofolio to achieve objective• Follow up and monitoring the implementation of brand support and brand plan by country in collaboration with subsidiaries and distributors• Management and trainning of 3 product managers

Paris Area, France

• Elaborate international brand strategies in collaboration with the marketing area brand manager• Manage and organise product launch • Launch a hard discount level range in Poland within the grocery category

Paris Area, France

• Brand repositioning with relevant range segmentation on canned vegetables category (gain +2.4% turn over on a mature market) • Pilot and coordinate innovation packaging project with suppliers, factories and internal NPD department on deep-frozen and canned tomatoes categories• Elaborate new brand cross-categories positioning strategy on crisps, deep-frozen potatoes and mashed potatoes (80 sku’s)• Set up an in-store brand building activity (+7% turnover increase during the promotional period and +4% on assisted notoriety)

London, United Kingdom

• Elaborate and implement the brand plan (Strategic / Tactic)• Ensure that the brand plan is effectively translated to the sales force with targeted presentations, incentives, materials, and accompaniments in the trade• Implement advertising and PR campaign• Ensure that the brand monitoring process is put in place and delivered monthly to the Marketing Controller and the Brand Owner• Monitor advertising and promotional budget• Coordinate sales forecast

Master, Marketing And Business

Master'S Degree, Business Administration And Management, General

Business Administration And Management, General