Home Ec class, 1998. The waiting line to get our crochets examined was unbearably long. To keep our spirits up, I would make up stories from my dreams. Arcs of struggle, realization, and triumph involving everyone. My friends and I wouldn’t be so bored after all.After a while, I realized my calling for gripping narratives stemmed from a deeper need: to share a voice worth hearing.For that, I needed to embark on a journey to do things worth living.I explored new cultures, spoke different languages, and tried new food. I won a football championship, finished my Master’s, and got a bunch of tattoos. I sweat buckets in jungles, swam in oceans, watched the opera and stared at the Mona Lisa.I live off observing, pondering, and understanding. This is what I do to infuse more meaning into brands so they can thrive.With a voice that builds a connection over time. A voice that continuously earns a special place in someone’s mind.A voice that keeps growing. A voice worth hearing.—Nowadays, I help companies craft a distinctive brand identity, with a unique strategic narrative that we build over time by planning and rolling out campaigns.My capabilities include:🟠 INSIGHTS: Market audit, category mapping, competitive analysis, customer interviews, action and desktop research.🟠 STRATEGY: Positioning, category creation, value proposition, go-to-market, customer journey maps, briefs.🟠 CREATIVE: Naming (brand/product/service), verbal identity, touchpoint design, creative briefs, integrated and tactical campaigns, social content, ongoing support for roll out.Need any of this? Send me a DM. 📩BAM BAM—Pack a punch 👊