Driving Strax France and South Europe development.Management of the P&L and a passionate team of experts including marketing specialists, account teams and financials who offer the best support to the needs of clients around France and Southern Europe...STRAX is a global company specializing in mobile accessories and connected devices. They are listed on the Nasdaq Stockholm Stock Exchange. As a ‘house of brands’, STRAX offers proprietary, licensed and partner branded accessories. The proprietary brands include Urbanista, Richmond Fitch, Planet Buddies, Xqisit, Avo+. The company represents over 30 major OEM as well as mobile accessories brands and sells to a wide channel landscape ranging from telecom operators, specialised mobile and consumer electronics retailers to online, lifestyle, convenience stores and hypermarkets. Since 1995 when its first offices in Miami and Hong Kong were established, the company has grown significantly right across the globe. The STRAX Group now has over 175 employees in 12 countries. The HQ and logistics centre is based in Germany. We innovate, we create, we inspire – we deliver.SpecialtiesMobile Phone Accessories, Product Supply, Product Design, Product Creation, Logistics, Distribution, Marketing, Packaging Solutions, E-Commerce, Retail Services, Value Added Services

Overseeing the day-to-day operations and sales initiatives, as well as the design and implementation of overall revenue growth and profitability improvement processes for our operations in France. Responsible for driving new business growth, as well as building and maintaining key executive relationships with existing clients like Orange, SFR, Bouygues,Fnac, Darty, Amazon....Management of the P&L and a passionate team of experts including marketing specialists, account teams and financials who offer the best support to the needs of clients.

Management of the Sales Forces and Field Marketing Team with around 50 people.Responsible for redesign the sale force/geography and substantially increase the corporate cash flow.Remodelled and professionalised the sales forces by implementing processes, reporting and propfessional tools by completely redefining the retail presence (store refitting) and coverage.

Management of the sales forces (250 people), field marketing team (60 people) and responsible of the turnover and market shares in the direct and indirect distribution.Implementation of a new sales and marketing strategy focused on a combined value and volume approach.Reorgaization and rationalisation of the whole distribution landscape with an achievmenent of 10% saving costs by year and an increase of around 2 points of the market share.

Management of the Ile De France Area and responsible for the market share of mobile and internet by achieving the target volume of subscriptions.Reworking of the sales activities coming from direct and indirect sales.Setting up of solid results coming from franchisees partners: from 30% to 50% of contribution.

Management of a Key Account Managers and Category Managers team of 10 people.Negociations with the major mass market french retailers like Auchan, Carrefour, Leclerc...for reaching the target of 40% market share for Orange.

Negociation of the annual business plans with Carrefour, Leclerc and Casino.

Negociation of the annual business plans with all the mass market retailers.Responsible for implementation of the Trade Marketing plans for the hundredth anniversary of EMI Music.

Responsible for the bi annual commercial agreements with Leclerc and Cora.

Management of the Ile de France Sales Rep Team of 8 people.Personnaly responsible of the Regional Key Accounts.

Responsible of the business development and follow up of 350 point of sales.