Stéphane Gasperini Email & Phone Number

Monaco

VENTE / SALESChef des ventes BMW auto en Principauté (200 véhicules par an) Encadrement de 3 vendeurs. Gestion des commandes et livraison.Prospection et suivi des leads.Sales Manager BMW New cars in Monaco (200 vehicules per year)Managing 3 Sales ConsultantsManagement of the orders and deliveriesProspection and follow-up of the leads. MARKETINGResponsable Marketing pour BMW, MINI, BMW Motorrad. Gestion des actions marketing pour les 3 marques en auto et après-vente.Définition de la stratégie et du planning annuel.Développement des partenariats.Organisation des événements promotionnels : lancement de nouveaux modèles auto et moto, Bol d'Or, Motorrad Heritage Tour, Golf Cup, MINI Big Love Days, sorties clients, etc.Gestion des réseaux sociauxPhotoshootingMarketing Manager for BMW, MINI, BMW Motorrad.Management of marketing initiatives for the 3 brands in the automotive and aftersales sectors.Definition of strategy and annual planning.Development of partnerships.Organisation of promotional events: launch of new car and motorbike models, Bol d'Or, Motorrad Heritage Tour, Golf Cup, MINI Big Love Days, customer outings, etc.Management of social networks and client satisfaction. Photoshooting

Monaco

Development of sales: brand experiences, newsletters, phoning campaigns, events.• Test drives, road trips, travel organization and Customer Relationship Management• Digital strategies: SEO, website management• Social networks: from the strategy to deployment, partnerships, photoshootings.@scuderiamontecarlo: +135% followers in 1 year. #1 West Europe Ferrari DealersLinkedin: 8500 followers, #1 West Europe Ferrari Dealers• Public and Press Relation: press tour, press releases• Partnerships: Riva, Fraser, Richard Mille, Hublot, Engel & Volkers, CMB & Rotschild.NewslettersDevelopment of luxury partnerships: Hublot, Riva, Sunseeker, etc.

Monaco

Promotion of insurances products for luxury assets: yachts, corporate jets, fine art, villas, etc.Target: high net worth clients. Development of partnership: Petrossian, Ferrari, Cartier, Channel, etc.Management of special events: Ebace (Europen business aviation meeting), Monaco Yacht Show, etc.Development of the web site: Mayashop (vintage clothes and fashion accessories) for Pastor Group

Antibes

For the casino La Siesta: Casino: 200 slot machinesRestaurant: 180 seatsClub: capacity of 2500 clients Media planningEvent organization Development of sales activities for groups (firms, weddings, anniversaries...)CRM

Montigny Le Bretonneux

• Defining the media and brand strategy in 24 countries with a budget of €15 million• Contribution to the definition of the new brand territory and target segmentation• Coordinate the €250 million of media buying in the 24 Regional Business Units• Working language: 100% English

Région De Nice, France

Product Communications Manager – Marketing DepartmentNice Côte d’Azur International Airport (2nd airport in France, 9.8 million pass. in 2009).• Defining communications strategies and media programmes • Directing advertising campaigns in all media: Google Adwords, SMS, Facebook, print...• Defining social network strategy for Nice Airport• Organising events: airline anniversaries, press conferences, product launches• Creating communications products: giveaways, flyers, games, I-phone apps• Developping partnerships : Cirque du Soleil, Disneyland Paris, Accor, Bombardier, etc. • Managing promotional competitions on Internet (date base of 40 000 players)• Complete autonomy in defining and keeping track of media schedules for the development of www.plaisirdepartir.com (all travel offers departing from Nice)• Managing the media plannings of Nice Airport products and the launch of it’s new logo• Creating and managing a theatre company (see overleaf) for an in-house and external communications event• Budgeting for communications: €560,000

Paris

Constructing Internet advertising campaigns for major Publicis customers (Renault, Danone, Cisco, Arianespace, Procter & Gamble, Oracle, Nokia, etc.) with national and international media.•Developing communications strategies, optimising budgets, negotiating with the media, training the sales team to communicate on Internet.

Communications agency Pavloff & Associés• Optimising €1.5m of travel against the double in advertising (press, TV, cinema, Internet, billboards, etc.)• Training staff members to use Internet

For my military service• Writing articles for the fire fighters' magazine "Allô 18" within the PR & Information Department.• Special features on the Venice fire brigade, crash tests, fires in Paris, etc.

Executive Mba

Executive Mba, Management, Accounting, Marketing, Etc.

Firm audit: Smarin, www.smarin.net How to build an e-commerce strategy for design furniture? Study trips : New York - The marketing.

Master 2, Stratégie De Communication Internationale

Maîtrise Information Communication, Communication

Institut Français de Presse (IFP) - Faculté Panthéon-Assas, Paris II.

Licence Informations Et Communication, Information Et Communication

Institut Français de Presse (IFP) - Faculté Panthéon-Assas, Paris II.

Dut Techniques De Commercialisation, Marketing

Baccalauréat, Économie

Education record