Stéphane Gerard Email & Phone Number

Marseille, FR

Marseille, Provence-Alpes-Côte d'Azur, FR

Design, development and implementation of the marketing, communication and digital strategy.

Marseille, Provence-Alpes-Côte d'Azur, FR

- Analytics Plateforme set up- Conversion Rate Optimisation- SEA and SMA campaign management

Marseille, FR

• Clients: CAC40, SBF120 via Parisian agencies, Groupcorner, La Provence, IFETH, Pinna Invest,...Goal: Advise and support our clients in the design and deployment of their digital strategy. Pilot the implementation of.
• STRATEGY: Develop and execute digitals strategies and tactics. Provide expertise in the conceptualization, development, and implementation of digital strategies to support client's communication campaign goals and.
• GROWTH: Test business growth loop, then plan & execute traffic & conversion driving online marketing activities in alignment with global marketing.
• TRAFFIC MANAGEMENT: Manage digital communication campaigns, SEO & SEM growth loop
• OPTIMIZATION / CRO: Drive improvements throughout acquisition and conversion funnels from creating relevant, high-converting landing pages to automated CRM to virality
• UX: Implement appropriate strategies to improve online user experience and drive financial performance.

Talence, Nouvelle-Aquitaine, FR

• Objective: to create and run a 60-hour course on e-commerce and digital marketing for bachelor 3, Trade & Business Management students.Missions:
• Creation of the e-commerce module syllabus in English and French
• Identification of practical exercises to be performed to support theoretical knowledge
• Animation of 3-hour sessions for 30 to 90 students in English and French
• Correction of copies and support for students

Marseille, FR

• Goal: Increase the turnover generated by the brand's website, unite the marketing and sales teams around 3-year marketing action plans. Use my digital expertise to develop the brand internationally(Spain, China)Missions
• GROWTH: Test digital growth loops for the company, through specific operations (virtual destination guides, private sale module, etc.)
• MERCHANDISING: Increase conversion rate and average order size by managing online merchandise, promotions, up-sell and cross-sell opportunities, and more.
• UX: implement innovative interfaces to improve user experience and boost financial performance (Conversion rate Optimization CRO)
• TRAFFIC MANAGEMENT: Ensure effective implementation and use of best practices for PPC, SEO and SEM.
• OPTIMIZATION: Establish and monitor the identified strategic KPIs. Develop corrective action plans over time.

Paris, Île-de-France, FR

• Goal: Create a new e-travel web application integrated into the universe of Galeries Lafayette to generate direct business or qualified leads for the 20 travel agencies of the brandMissions
• PROJECT MANAGEMENT: 9 months to federate stakeholder, design, build and launch the e-travel platform in accordance with allocated budgets.
• SEO STRATEGY: design, build and launch an SEO travel guide while respecting the positioning of the brand around the major capitals of Europe, optimization of the e-commerce platform, netlinking
• DATA ANALYTICS: design and implementation of the site tracking plan, and the reporting tools necessary for the continuous optimization of the website
• TRAFFIC MANAGEMENT: development and activation of a traffic acquisition plan, external partnership, Digital RP, synergies with the Wedding BU for honeymoon trips, and specific travel outfit with the retail BU

FR

• Clients: Orange, Orange Business Services, M6, P&G, Samsonite, Mediametrie...Goal: Manage teams of creatives and engineers to realize digital applications serving the business objectives of our clientsMissions
• Organize project management with clients and dedicated teams: workshop, reflection, reporting
• Design, plan and execute the online marketing plans
• Propose some new digital features to our customers to achieve their goals & objectives.
• Lead the creative and the engineers teams in their work.
• Lead consultants & techs to ensure the projects' follow up

Arcueil, Île-de-France, FR

• Plan and execute the online marketing plans & managing all site development.
• Plan & manage the emarketing programme for both customer acquisition & retention.
• Manage the main websites marketing budget to achieve maximum ROI
• Control marketing activities on the site, dealing with operational problems & all relevant changes.
• Maintain & implement all new content & manage the marketing content & key messages.
• Plan, implement and manage all the paid search activity

Arcueil, Île-de-France, FR

• End-to-end delivery and management of the e-commerce company website.
• Design and specification of the e-commerce website and structures working within specified guidelines and limitations.
• Full life-cycle application development from development to staging to live deployments.
• Configuration of underlying Content Management System and databases.Result: Dynamic web site, staff involved in the creation and update, web chart appreciated and respected

Arcueil, Île-de-France, FR

• Website design, update and maintenance of the portal sites
• Production of the editorial for eNewsletters
• Production of ideas and concepts to manage and incruise the online community

• Design of “advertainment” applications (budget 20-40 K€)
• Creation and distribution of advertising banners
• Involve of the child’s online community (100 000 members)
• Relationship with external advertissing agencies

Customer Marketing & Ecrm

Digital Video And Web Specialist

Web Applications Developper / Producer

Education record

Flash Expert Developper