Stéphane Gerard work email
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After leading e-commerce and digital marketing teams for high traffic sites (Galeries Lafayette Voyages, Huwans, UCPA ...) I am now a digital strategy and growth advisor.I work directly with the management of SMEs of my clients such as IFETH formation, Maison-PInton, Pinna-Invest, but a large part of my missions are at the service of the communication and marketing departments of major French accounts (CAC 40, SBF 120 ) via famous Parisian agencies.T-shaped Profile?Curiosity is my main driving force and my career reflects my successive discoveries and research.This atypical career allowed me to develop transversal skills on all digital aspects, and to deepen many levers such as Search Marketing, emailing and analyticsSince 2013, I strive to share and transmit my learning to students and professionals through my training organization and agency: Net & PrécisWho am I :• 15+ years on digital marketing strategies• Analytical and result-oriented mind• Multi-specialist marketing• Team spiritExpertise field :• Search Marketing• Conversion Rate Optimization (CRO)• Performance marketing• Acquisition and conversion• Growth Hacking• Retention & CRM• E-tourism / E-commerce
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Chief Marketing OfficerLa Plateforme_Marseille, Fr -
Chief Marketing OfficerLa Plateforme_ Nov 2022 - PresentMarseille, Provence-Alpes-Côte D'Azur, FrDesign, development and implementation of the marketing, communication and digital strategy.
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Data & Campaign ManagerLa Plateforme_ Oct 2021 - Nov 2022Marseille, Provence-Alpes-Côte D'Azur, Fr- Analytics Plateforme set up- Conversion Rate Optimisation- SEA and SMA campaign management
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Digital Analytics & Performance Consultant, E-Commerce Project Manager FreelanceNet & Précis Jun 2013 - PresentMarseille, FrClients : CAC40, SBF120 via Parisian agencies, Groupcorner, La Provence, IFETH, Pinna Invest, ...Goal : Advise and support our clients in the design and deployment of their digital strategy. Pilot the implementation of high-performance conversion funnels (AAARRR). Train and unite teams around a continuous optimization loop to do better with less.Missions• STRATEGY : Develop and execute digitals strategies and tactics. Provide expertise in the conceptualization, development, and implementation of digital strategies to support client's communication campaign goals and objectives• GROWTH : Test business growth loop, then plan & execute traffic & conversion driving online marketing activities in alignment with global marketing. • TRAFFIC MANAGEMENT: Manage digital communication campaigns, SEO & SEM growth loop• OPTIMIZATION / CRO: Drive improvements throughout acquisition and conversion funnels from creating relevant, high-converting landing pages to automated CRM to virality• UX : Implement appropriate strategies to improve online user experience and drive financial performance. • ANALYTICS : Design and implementation of a complete tracking plan.Develop dashboard reporting for top management -
E-Commerce & Digital Marketing Professor | Bachelor 3Kedge Business School Sep 2014 - Jun 2019Talence, Nouvelle-Aquitaine, FrObjective: to create and run a 60-hour course on e-commerce and digital marketing for bachelor 3, Trade & Business Management students.Missions:• Creation of the e-commerce module syllabus in English and French• Identification of practical exercises to be performed to support theoretical knowledge• Animation of 3-hour sessions for 30 to 90 students in English and French• Correction of copies and support for students -
E-Commerce ManagerHuwans Clubaventure Oct 2009 - Jun 2013Marseille, FrGoal : Increase the turnover generated by the brand's website, unite the marketing and sales teams around 3-year marketing action plans. Use my digital expertise to develop the brand internationally(Spain, China)Missions• GROWTH: Test digital growth loops for the company, through specific operations (virtual destination guides, private sale module, etc.)• MERCHANDISING: Increase conversion rate and average order size by managing online merchandise, promotions, up-sell and cross-sell opportunities, and more.• UX: implement innovative interfaces to improve user experience and boost financial performance (Conversion rate Optimization CRO)• TRAFFIC MANAGEMENT: Ensure effective implementation and use of best practices for PPC, SEO and SEM.• OPTIMIZATION: Establish and monitor the identified strategic KPIs. Develop corrective action plans over time.• ANALYSIS: Develop and share dashboard reports for senior management, including regular reports of all key metrics, revenue and margin against planned goals, ROI, etc. -
E-Travel Project ManagerGaleries Lafayette - Le Bhv Marais Jun 2008 - Oct 2009Paris, Île-De-France, FrGoal : Create a new e-travel web application integrated into the universe of Galeries Lafayette to generate direct business or qualified leads for the 20 travel agencies of the brandMissions• PROJECT MANAGEMENT : 9 months to federate stakeholder, design, build and launch the e-travel platform in accordance with allocated budgets.• SEO STRATEGY : design, build and launch an SEO travel guide while respecting the positioning of the brand around the major capitals of Europe, optimization of the e-commerce platform, netlinking• DATA ANALYTICS : design and implementation of the site tracking plan, and the reporting tools necessary for the continuous optimization of the website• TRAFFIC MANAGEMENT : development and activation of a traffic acquisition plan, external partnership, Digital RP, synergies with the Wedding BU for honeymoon trips, and specific travel outfit with the retail BU -
Digital Senior ConsultantSixandco France (Fullsix Group) Jun 2007 - Jun 2008FrClients : Orange, Orange Business Services, M6, P&G, Samsonite, Mediametrie...Goal : Manage teams of creatives and engineers to realize digital applications serving the business objectives of our clientsMissions• Organize project management with clients and dedicated teams: workshop, reflection, reporting• Design, plan and execute the online marketing plans• Propose some new digital features to our customers to achieve their goals & objectives.• Lead the creative and the engineers teams in their work.• Lead consultants & techs to ensure the projects' follow up• Budget reporting -
Internet Marketing ManagerUcpa May 2005 - May 2007Arcueil, Île-De-France, Fr• Plan and execute the online marketing plans & managing all site development.• Plan & manage the emarketing programme for both customer acquisition & retention.• Manage the main websites marketing budget to achieve maximum ROI• Control marketing activities on the site, dealing with operational problems & all relevant changes.• Maintain & implement all new content & manage the marketing content & key messages.• Plan, implement and manage all the paid search activity• Recruitment, training development and motivation of the E-marketing Assistant• Collaborative work with external agencies, periodic involvement with best practice forums, experts Result: With some partnerships, development of a targeted traffic on the website; 200,000 newsletter subscribers , 80 e-mailing/year, 15% Clickthrough Rate; search engines and directories top ranking; 20% of sales by internet channel. -
Web Applications Developer/ProducerUcpa May 2004 - Apr 2005Arcueil, Île-De-France, Fr• End-to-end delivery and management of the e-commerce company website.• Design and specification of the e-commerce website and structures working within specified guidelines and limitations.• Full life-cycle application development from development to staging to live deployments.• Configuration of underlying Content Management System and databases.Result: Dynamic web site, staff involved in the creation and update, web chart appreciated and respected
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Technical Webmaster/WebdesignerUcpa May 2002 - Apr 2004Arcueil, Île-De-France, Fr• Website design, update and maintenance of the portal sites• Production of the editorial for eNewsletters• Production of ideas and concepts to manage and incruise the online community
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Webmaster/ WebdesignerSssplash Jan 2000 - Nov 2001• Design of “advertainment” applications (budget 20-40 K€) • Creation and distribution of advertising banners• Involve of the child’s online community (100 000 members)• Relationship with external advertissing agencies
Stéphane Gerard Skills
Stéphane Gerard Education Details
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CegosCustomer Marketing & Ecrm -
Crea-ImageDigital Video And Web Specialist
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IfipWeb Applications Developper / Producer
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Pierre And Marie Curie University
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RegartFlash Expert Developper
Frequently Asked Questions about Stéphane Gerard
What company does Stéphane Gerard work for?
Stéphane Gerard works for La Plateforme_
What is Stéphane Gerard's role at the current company?
Stéphane Gerard's current role is Chief Marketing Officer.
What is Stéphane Gerard's email address?
Stéphane Gerard's email address is sg****@****cis.com
What is Stéphane Gerard's direct phone number?
Stéphane Gerard's direct phone number is +33 3 85 48 *****
What schools did Stéphane Gerard attend?
Stéphane Gerard attended Cegos, Crea-Image, Ifip, Pierre And Marie Curie University, Regart.
What skills is Stéphane Gerard known for?
Stéphane Gerard has skills like E Commerce, Seo, Marketing Digital, Sem, Digital Marketing, Crm, Web Design, Online Advertising, Ppc, Online Marketing, Cms, Web Marketing.
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