Brand & Identity Management:- Developed & maintained a new brand image globally ensuring consistent application- Implemented Brand Identity Guidelines across diverse applications- Enhanced brand awareness, profitability, product sales & market share- Oversaw ATL & BTL efforts, including the bank's signage system, product communications & communication campaigns- Managed offline marketing channels (Branches, ATMs, Totems, Head Office...)- Identified & sourced branding… Show more Brand & Identity Management:- Developed & maintained a new brand image globally ensuring consistent application- Implemented Brand Identity Guidelines across diverse applications- Enhanced brand awareness, profitability, product sales & market share- Oversaw ATL & BTL efforts, including the bank's signage system, product communications & communication campaigns- Managed offline marketing channels (Branches, ATMs, Totems, Head Office...)- Identified & sourced branding components & materialsDesign & Advertising:- Prepared & managed campaign briefs for agencies ensuring alignment with the bank's image & guidelines- Managed workflows reviewing all artworks & projects- Provided design guidance & feedback on conceptual, strategic & final outcomes- Coordinated various events: exhibitions, seminars, conferences, branch openings, product launches, sponsored events, job fairs & internal gatherings- Led the design and user experience of the bank’s official website & mobile app.Internal & External Communication:- Oversaw Corporate and Retail communication strategies- Implemented the Bank’s external offline communication & branding objectives- Handled BTL communication displays and collaterals within branches- Developed, implemented, and evaluated comprehensive internal and external advertising campaigns (ATL & BTL), initiatives & annual work plans, including oversight of the advertisement budget- Managed the planning and execution of internal communication projects in cooperation with external agencies & other relevant internal teams- Evaluated and handled sponsorship proposals, budget & objectivesCollaboration and Relationships:- Collaborated cross-functionally with various internal units for communication and coordination- Worked closely with team members, PR and Advertising agencies, TV & Radio media, digital marketers & web/app developers- Managed relationships with 3rd party suppliers: printing houses, signage providers, marketing display vendors Show less

- Planned, marketed, managed, and promoted multiple fragrances and beauty care brands, including;Chopard, Lanvin, Bogart Group, Chevignon, Peggy Sage, Methode Jeanne Piaubert, Grace Cole, Gap, Bébé...- Led a team of promoters and merchandisers at ABC Department and other retail stores, maintaining constant communication with point-of-sale (POS) buyers, regional suppliers, and local media and advertising agencies

- Contributed to the development of internal processes within the advertising and branding department.- Effectively communicated with clients and delivered pitch presentations.- Participated in projects across multiple departments, including advertising, client servicing, creative, production, and media, serving a diverse range of local and regional brands such as banks, F&B establishments, Lebanese Ministries, and FMCG brands.- Gained proficiency in composing client briefs and… Show more - Contributed to the development of internal processes within the advertising and branding department.- Effectively communicated with clients and delivered pitch presentations.- Participated in projects across multiple departments, including advertising, client servicing, creative, production, and media, serving a diverse range of local and regional brands such as banks, F&B establishments, Lebanese Ministries, and FMCG brands.- Gained proficiency in composing client briefs and disseminating them to relevant departments.- Acquired comprehensive knowledge of project management, spanning from client servicing and strategy development to creative direction, branding, advertising, media planning, and production. Show less

- Oversaw administrative tasks, managed client servicing, and ensured the overall quality of project creation and output. - Maintained diligent follow-up on all creative projects throughout their conceptual and technical phases, as well as post-delivery.- Collaborated closely with designers on both print and digital projects, and recruited several freelancers from diverse fields to complement project teams.- Engaged with multiple suppliers and printing presses to secure the highest… Show more - Oversaw administrative tasks, managed client servicing, and ensured the overall quality of project creation and output. - Maintained diligent follow-up on all creative projects throughout their conceptual and technical phases, as well as post-delivery.- Collaborated closely with designers on both print and digital projects, and recruited several freelancers from diverse fields to complement project teams.- Engaged with multiple suppliers and printing presses to secure the highest quality outcomes while optimizing cost-effectiveness. Show less

- Received training in the PR department, focusing on people engagement, action planning, and media planning.- Underwent training in the Branding department, which included research on the brands' history, development of strategic thinking skills, and crafting creative briefs.