Leading the Group’s brand, creativity, and content efforts, aiming to authentically establish a purpose-driven brand across Africa. Collaborating with internal and external cross-functional partners, ensuring that the brand philosophy is reflected in every aspect of the Group’s activities. Additionally, overlooking the ESG (Environmental, Social, and Governance) efforts of the group, integrating sustainable practices and promoting corporate responsibility throughout the organization. Dedicated to developing marketing & PR campaigns that are impactful and culturally relevant. Repositioned brand message, launched new website, launched first ESG Report.

Leading the Group’s brand, creativity, and content with a view to authentically establish a purpose driven brand across Africa, working, and collaborating with internal/external cross-functional partners to make sure all activities are aligned to the brand strategy. Worked on the new brand positioning strategy and campaign, including the conception and development of new website, new message positioning over digital media, launch of blog with a commitment to provide insightful content.

Developing agency's strategic practice. Reporting to Agency Manager, and working along with senior creative leadership in a highly collaborative and team- oriented environment with the aim of winning new business as well as managing the strategic marketing development for some of the most recognized brands in Mauritius (local and international brands). In addition, maintaining and growing agency's business and client base on an ongoing and project basis. Creating and maintaining relationships with existing and potential clients, developing strategic creative solutions and plans that best fit the agency and clients’ needs.Main responsibilities as account manager: part salesperson, part customer- service rep, i do whatever it takes to get the job done. I am the main liaison between the agency and its clients. Oversees the agency-client relationship, determining clients’ needs—what they’re looking to achieve short-term and long- term—and ensuring the agency delivers. Foster client relationships; work client service and studio teams to prepare campaigns & campaign materials, pitches, design marketing strategies and media proposals; handle client communications and write client reports; and communicate client agendas to other staff members. Monitoring budgets, spending and revenue, and explaining cost factors to clients. I manage clients in Telcom, IT, Techno, Finance and FMCG.

Magna Carta is a seasoned African consultancy that thinks globally and delivers full reputation management solutions to organisations and individuals that take their reputations seriously. In Mauritius since 2014, i joined the agency with a view to develop the business on the local market with main responsibilities to establish positive associations with the public and mass media on behalf of our clients. With a network of more than 15 African markets, I developed contacts to help clients in Africa. Managing a local and international client portfolio : i am used to devise communication strategies and project implementation to achieve clients'​ goals and ensure that business strategy is constantly reflected in the communications to position the client accordingly.Lead person on local and international accounts : Samsung, IBL (Aviation & Logistics), South African Airways, Banyan Tree Seychelles. Project lead for Thomson Reuteurs, The Africa Award for Entrepreneurship, The National Productivity Award 2014, Samsung flag product launches, ASPEN Global and LRMG SA as well as other ad hoc projects. Project head for #notopoverty, #mama, My Pledge to them and #NotJustAWoman for NGOs. 2 silver Awards at Africannes 2015 and nominated at African Excellence Awards 2015.Well-versed to marketing/communication strategies and all corporates collaterals: newsletters,brochures,websites,social media and digital strategy: SEO/SEM, SMM, Content & Inbound Marketing, with a specialisation in Brand reputation Strategy, Marketing Integration, Media Relations, Social Media & modern media.Founded in 1994, Magna Carta has since grown into one of Africa’s largest and most respected reputational management consultancies. Magna Carta is Ketchum's Exclusive affiliation in Africa and named Agenc of the year 2016 by Holmes Report.

Part of the Omnicom's Group, TBWA Worldwide, i worked for local agency as Account Executive. My main role was to build and maintain the client’s relation; this was the basis for good work, good vibes and a profitable collaboration between the agency and the client. Managing a portfolio of local and international clients, i was responsible for the operational follow-up, never letting the brand strategy out of sight. It was my task to make briefings run smoothly: 360 degrees campaigns varying in different media: print, radio, tv, online, brand activation and events.

Being a support to the Marketing and Sales Manager, research and analyze market conditions and opportunities was one of my main duties, while mapping potential customers and following up with sales prospects. Working in the media industry helped me in acquiring invaluable knowledge and gave me opportunity to develop my writing skills, specifically writing up of publi-reportage for clients as well as managing events and products launches (new magazines), while developing customer database for same.

As part of a long term project, working directly with Marketing Managers and Top Managers, my role as Marketing Officer/Field Researcher helped in the business strategy; the process of systematic gathering, recording and analysing of data about customers. This was translated in questionnaire design, questionnaire analysis and report writing, focus group, face to face interviews, telephone interviews and qualitative research. This helped in the formulation of marketing strategies and marketing initiative towards corporate customers.