From ZERO to LAUNCH: Acting as the Chief Digital Officer (CDO), my role was to initiate the Digital Transformation in one of Quebec’s largest retail groups and to implement and integrate effectively all the systems and processes necessary to support this great change successfully. ROLE AND RESPONSIBILITIESDirectly reporting to the Executive Vice-President: • Responsible for the overall strategy of the systems associated with the digital transformation. • Develop the… Show more From ZERO to LAUNCH: Acting as the Chief Digital Officer (CDO), my role was to initiate the Digital Transformation in one of Quebec’s largest retail groups and to implement and integrate effectively all the systems and processes necessary to support this great change successfully. ROLE AND RESPONSIBILITIESDirectly reporting to the Executive Vice-President: • Responsible for the overall strategy of the systems associated with the digital transformation. • Develop the vision, strategic plan, its execution, launches, performance indicators, the roadmap, and the processes for communicating results. • Recruit and lead the different expertise required for the transformation (change management, e-commerce, content creation, project management office, software-development teams, IT and QA). • Establish and manage interactive marketing strategies and their analytics. ACHIEVEMENTS► Set complete digital roadmap of the group. ► Create and manage a Digital Team of 50 people in less than 12 months. ► Establishment of a Project Management Office and an SOA integration team. ► Delivery of an e-commerce platform in 5 months (Websphere Commerce). ► Delivery of an SOA Architecture with an ESB implementation. ► Delivery of a Product Information Management (PIM) platform. ► Management of a Cloud IT Infrastructure (establishment of a hundred servers to 12 months). ► Setting up a Software Development Life Cycle (SDLC) with Continuous Integration. ► Construction and management of a photo studio of 2000 sq. ft. for over 2000 products in less than 4 months. ► Suppliers bid management and selection of technology solutions group. ► Optimizing websites that have generated an average increase of 218K visits / month. ► Establishment of new processes, according to Agile software development principles, Scrum and RUP. Show less

In a context of mergers and acquisitions and strong competition, I had the responsibility to maximize revenue from the first employment website in Quebec by a major redesign of the platform, the complete revamping of its features and user-experience.ROLE AND RESPONSIBILITIES• Develop and launch new products• Management of the marketing team, writing / translation, creation, email marketing, social media marketing, PPC, media buying, negotiation with partners• Define… Show more In a context of mergers and acquisitions and strong competition, I had the responsibility to maximize revenue from the first employment website in Quebec by a major redesign of the platform, the complete revamping of its features and user-experience.ROLE AND RESPONSIBILITIES• Develop and launch new products• Management of the marketing team, writing / translation, creation, email marketing, social media marketing, PPC, media buying, negotiation with partners• Define functional requirements, the wireframes and manage development across the Agile process• Managing the marketing budget, calendar, campaign planning, launch and coordinating with sales• Complete the analysis of business and financial new products, introductory offers, promotions, performance metrics, dashboards, etc.• Meet with customers, and organize surveys, A / B testing to improve the experience (User Experience) and optimize conversionACHIEVEMENTS► Jobboom website redesign in PHP► Launching six e-Commerce platforms "Job Board" type for Toronto Sun, Ottawa Sun, Calgary Sun, Edmonton Sun and London Free Press (Design, integration, launch < 60 days).► Launch of the platform JobboomFreelancers► Integration of Jobboom back-office to SAP SD in less than 3 months.► Launch of Facebook pages for jobs fetching more than 3,000 "Likes" in 2 weeks for Montreal region only► Integrated marketing initiatives to increase revenues by 27% through improved conversion of the various "sales funnels" Show less

In a reorganization context within Jobboom, acting as the manager of a team of 30 people, I have increased the productivity and customer’s service department performance by 28%, a key differentiator for Quebecor. These are the results of numerous efforts towards more efficient practices and by leveraging new digital tools, such as social networks.ACHIEVEMENTS► Department reorganization in order to optimize performance (28% of productivity gains).► Implement a new… Show more In a reorganization context within Jobboom, acting as the manager of a team of 30 people, I have increased the productivity and customer’s service department performance by 28%, a key differentiator for Quebecor. These are the results of numerous efforts towards more efficient practices and by leveraging new digital tools, such as social networks.ACHIEVEMENTS► Department reorganization in order to optimize performance (28% of productivity gains).► Implement a new Helpdesk "Social Media Friendly" platform which improved the customer experience while reducing response time.► Insert the Twitter and Facebook communication channels in customer service with a content strategy.► Automation of Monthly Reports sent to customers. Show less

Started out a start-up that, at its peak, was generating thousands online orders each month, on several distribution channels in North America, Europe, and Australia.