Stephanía Mckenzie Stanton

Stephanía Mckenzie Stanton Email and Phone Number

Head of Brand, Communications and Relations. @ Gablok Australia
Sydney, NSW, AU
Stephanía Mckenzie Stanton's Location
Sydney, New South Wales, Australia, Australia
About Stephanía Mckenzie Stanton

We build audiences with the power of stories.Wealth, optimizing investment decision-making capacity; and power, enhancing the greater ability of the brands.I manage the communication, image, and relationships of brands to increase their awareness in the digital ecosystem through key performance indicators, for the execution of an optimal production plan aligned with business objectives.The creation and development of CX and business relationships have allowed me to achieve goals for international audiences. By ensuring effective communication and delivering an excellent brand experience, I have been able to sustain these relationships over time. I optimise each negotiation to ensure the satisfaction of commercial partners within agreed-upon agreements.I am familiar with the key parameters for positioning brands on performance engines such as Google, YouTube, Linkedin and Meta. I have the ability to manage team talent to meet goals and produce events within the set targets and objectives.Strategy, structure, and sales system• Development, execution, and monitoring of projects.• Management of public relations to carry out strategic B2B and B2C communication actions.• Creation and development of an exponential vision based on high-performance KPI indicators.• Effective planning, integration, and automation of the digital ecosystem for media deployment, channels, and campaign development.• Development of the product and service portfolio with highly competitive strategies for the target market.• Audience segmentation and creation of high-impact campaigns that support the achievement of business objectives.• Creation and optimization of digital conversions and strategic partnerships with communities and interest groups.Digital Advertising• Content strategy, digital advertising management, audience targeting, and budget optimization for a high return on investment.• Lead generation and acquisition strategies.• Content scheduling and planning.• Advertising on YouTube.• Advertising on Facebook, Messenger, Instagram, and WhatsApp through Meta.Analytics and Decision Making• Digital metrics for product development, service enhancement, communication, branding, and

Stephanía Mckenzie Stanton's Current Company Details
Gablok Australia

Gablok Australia

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Head of Brand, Communications and Relations.
Sydney, NSW, AU
Website:
gablokaustralia.com
Employees:
1
Stephanía Mckenzie Stanton Work Experience Details
  • Gablok Australia
    Head Of Brand, Communications And Relations.
    Gablok Australia
    Sydney, Nsw, Au
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  • Brandlab
    Seo Vice President Marketing
    Brandlab Jan 2023 - Present
    Sydney, New South Wales, Australia
    Enhance brand relationships for enduring success by leveraging strategic vision, empathy, and persuasive communication. This involves crafting compelling narratives, adeptly navigating markets, and fostering collaborative partnerships to drive brand perception and engagement.+ Collaborate: Align with sales, product, and finance for unified business success.+ Ad Film Creation and Direction+ Craft Strategies: Drive growth with innovative marketing plans aligned with company goals.+ Manage Brand: Maintain a strong, consistent brand identity across all channels.+ Analyze Markets: Leverage market trends and competitor insights for strategic decisions.+ Boost Visibility: Execute impactful advertising and promotional campaigns.+ Lead Digital: Optimize social media, email, SEO/SEM, and websites for engagement.+ Build PR: Enhance reputation through strategic media and influencer relations.+ Control Budget: Maximize ROI with smart budget management.+ Inspire Team: Lead, mentor, and empower the marketing team to excel.+ Monitor Performance: Use data-driven insights to refine strategies continuously.
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  • Brandlab
    Seo Digital Marketing Specialist
    Brandlab Jan 2021 - Jan 2023
    Sydney, New South Wales, Australia
    BUILDING AUDIENCES WITH THE POWER OF STORIES.Wealth, optimizing investment decision-making capacity;and power enhancing the brand’s greater ability.As an SEO specialist within the advertising agency, my role involves directing strategies to unlock a website's potential. From driving unpaid traffic to elevating search rankings, I focus on transforming clicks into conversions, building brands' online trust, and captivating local markets. My passion lies in sculpting enduring sources of organic traffic, optimizing user journeys, and curating impactful content that not only positions our clients as thought leaders but also generates notable returns on investment.In charge of brand's Comunicación, Image, and Relationships.+ Leadership Development and Team Training+ Ad Film Creation and Direction+ Foster Team Collaboration and Innovation+ SEO Copywritting+ Strategies for Customer Acquisition and Conversion. SEM - PPC+ Media and Ads Planner+ Build Sustainable, Long-Term Traffic for Every Channel+ Improve Search Engine Rankings+ Boost Conversions and Sales+ Enhance Brand Visibility and Awareness+ Expand Market Share+ Optimize User Experience+ Strengthen Local Presence+ Establish Thought Leadership+ Maximize ROI
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  • Digital Premium
    Digital Marketing Manager
    Digital Premium Jun 2022 - Aug 2022
    Colombia
    Digital marketing leadership and development of effective work models to enhance the effectiveness and processes of internal and external communication for the brand, considering different audiences and commercial partners. I was also responsible for planning business and content strategies that involved the development of brand service portfolios to achieve brand recognition and commercial objectives.- PR and presentation of commercial proposals- Organization, production, and development of workflow and project schedule.
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  • Consorcio Publicitario
    Digital Media Planner
    Consorcio Publicitario Jan 2018 - Jul 2021
    Colombia
    Management and development of services for different brands across digital channels such as websites, and social media platforms including Facebook, Instagram, LinkedIn, and Twitter. In this role, I was responsible for advertising budget management, planning and executing digital strategies, and establishing important relationships to expand the reach of the brands. Additionally, I established and monitored Key Performance Indicators in Google Analytics to enhance the user experience in the digital ecosystem.- Creation of content grid and scheduling of publications. Creation, editing, and publishing of content.- Knowledge of terms related to exchange and e-commerce for advertising investment management.- Utilization of Google Analytics to target successful advertising campaigns.- Copywriting and content writing for the development of advertising campaigns. This includes driving sales or lead generation, storytelling, building know/like/trust factors over time, and utilizing ads, mailings, websites, and social media.- Prototyping and information architecture. Flowchart creation for customer service processes.
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  • Media Drone.
    Digital Marketing Manager
    Media Drone. Jan 2018 - Jul 2021
    Colombia
    Real estate promotion: Capturing aerial images and videos of properties to promote their sale or rental, offering a unique and attractive perspective, event marketing, promotion and advertising, plus Interactive experiences.Aerial photography and videography: Capturing images and videos from the air for various purposes, such as advertising, event filming, film productions, visual inspections, among others.
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  • Biiosmart Technologies
    Creative Marketing Director
    Biiosmart Technologies Mar 2020 - Dec 2020
    Colombia
    Planning the development of the service portfolio for the execution and monitoring of advertising campaigns. It was also necessary to map opportunities and differentiate the brand from competitors for optimal SEO structure on digital platforms, in order to track the user experience in relation to product needs and the sales system.SEO structure for product development, campaigns, and website, planning of media strategy to engage a wider range of users from our CX strategy. Brand development for digital advertising campaigns.Commercial development with niches and interest groups.
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  • Universidad Pontificia Bolivariana - Colombia
    Comunicadora Social Y Periodista
    Universidad Pontificia Bolivariana - Colombia Aug 2017 - Mar 2018
    Bucaramanga
    Creación, desarrollo y dirección del proyecto: “miniserie audiovisual como estrategia de Divulgación Científica de la UPB, seccional Bucaramanga”.- Comunicación estratégica: Creación de un proyecto nacional para las 4 seccionales de la UPB- Diagnóstico de las necesidades de comunicación para la Dirección de Investigaciones y Transferencia de la Universidad Pontificia Bolivariana.- Propuesta de emisión para la miniserie.- Periodismo investigativo- Realización audiovisual; preproducción, producción y postproducción
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  • Pontificia Universidad Javeriana
    Comunicadora Social
    Pontificia Universidad Javeriana Jan 2017 - Jun 2017
    Bogotá D.C., Colombia
    • Directo Bogotá, canal transmedia de la Facultad de Comunicación Social de la Universidad Pontificia Javeriana, Bogotá.Directora de fotografía: Proyecto audiovisual “Sin Sostén”Práctica independientePrimer semestre de 2017• Centro ÁticoPontificia Universidad JaverianaÁrea de EntrenamientoFebrero a julio 2017Práctica profesionalDescripción de tareas: Comunicación estratégica- Diagnóstico de las necesidades de comunicación en el Área de entrenamiento.- Productora general del proyecto de practicantes.o MAGACÍN INFORMATIVO: Sin sosténDirecto Bogotá, canal transmedia de la Facultad de Comunicación social.Pontificia Universidad JaverianaDirectora de fotografíahttps://www.youtube.com/watch?v=BW-o4VTX8nYo PROYECTO AUDIOVISUAL: Ático ProyectPontificia Universidad JaverianaProductorahttps://www.youtube.com/watch?v=_l8-ZHEC0X4
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Stephanía Mckenzie Stanton Education Details

Frequently Asked Questions about Stephanía Mckenzie Stanton

What company does Stephanía Mckenzie Stanton work for?

Stephanía Mckenzie Stanton works for Gablok Australia

What is Stephanía Mckenzie Stanton's role at the current company?

Stephanía Mckenzie Stanton's current role is Head of Brand, Communications and Relations..

What schools did Stephanía Mckenzie Stanton attend?

Stephanía Mckenzie Stanton attended Pontificia Universidad Javeriana, Universidad Pontificia Bolivariana.

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