• Partnered with Hyundai’s executive leadership to define and execute a roadmap that supported business goals, brand positioning, and market needs.• Directed the design and development of Hyundai USA sales training campaigns that optimized branding through digital and retail customer experience strategies. • Contributed to the Innovations Team by seeking and testing technological advancements that could be utilized to make processes more efficient and deliverables more engaging.• Led and mentored the creative team by setting clear instructions and realistic goals. Assigned tasks that aligned with individual skill sets, while providing personalized guidance to foster professional growth and ensure team success.• Launched and maintained the Hyundai Performance Institute app, which utilized multimedia and gamification to ensure smooth franchise adoption, satisfaction, and continued engagement.

• Collaborated with Subaru to develop guidelines that optimized brand positioning and customer experience methodologies for the Love Promise and Love-Encore programs. As a direct result, Subaru was ranked best in customer satisfaction by ACSI and J.D. Power.• Worked with analysts to monitor customer behaviors through Net Promoter Score and social listening. Developed and continuously refined customer lifecycle journeys, which resulted in higher customer satisfaction, brand recognition, and retention.• Led creative direction for campaigns that raised employee engagement and expertise with the Subaru brand and products. Campaigns included emails, websites, social media, live broadcasts, videos, eLearning lessons, presentations, and events.• Designed efficient processes that reduced budget expenditures, solidified teamwork, and set the framework for outstanding projects.

• Designed comprehensive B2B and B2C marketing plans that cultivated collaboration with original equipment manufacturers (OEMs), dealerships, and insurance agencies. This increased market reach and enhanced revenue generation.• Built a cohesive brand identity and multi-channel marketing strategies across stores, events, and media that focused on customer acquisition and retention.• Implemented local engagement initiatives that strengthened brand visibility and partnerships, which resulted in a positive reputation within the luxury consumer segment.• Leveraged negotiation strategies and fostered relationships with local vendors to achieve annual cost savings of over 20% in marketing expenses.• Mentored a team of administrative and creative professionals by encouraging a collaborative and supportive environment that boosted team productivity and reduced turnover rates.

• Managed international award, marketing, and press relations campaigns for feature films, like Academy Award nominee Loving Vincent, which led to the sales of international distribution rights.• Ensured marketing campaigns and promotional elements were aligned on a global scale by managing logistics with international distributors, production companies, and visual artists.• Developed and maintained key marketing materials, including press kits, sales decks, and website updates to support Cinema Management Group's international sales and branding efforts.

• Coordinated and wrote bibles for feature film brands that highlighted market trends, target audiences, and partnership opportunities. Films included Aquaman, Crazy Rich Asians, A Star Is Born, Ready Player One, and others.• Crafted marketing campaigns for digital, print, OOH, POS, and experiential events that drove awareness of films like Logan, Dunkirk, and more.• Managed communications and deliverables across studio departments and in-house teams through optimized workflows, timely asset deliveries, and alignment on brand strategies.

• Produced innovative campaign concepts and composed copy for marketing initiatives campaigns with studios including Disney, Sony, Netflix, and Universal Pictures.• Established the Arterie’s subsidiary, Wall-Ah, as an exciting wall decal brand by managing social media, advertisements, website, Amazon Brand Store, and influencers.• Provided comprehensive support by managing assets, conducting research, coordinating communications, and overseeing logistics to deliver high-impact deliverables that aligned with client goals.

• Coordinated visual effects and unified team efforts for high-quality scenes for films like Gone Girl and The Entourage Movie.• Anchored the brand as a reputable VFX studio by launching an online presence.

• Supported various departments such as production, locations, and wardrobe on television shows such as American Ninja Warrior and The Biggest Loser.

• Conducted compelling interviews and produced documentaries for local nonprofits that helped spread issue awareness and raise donations.• Managed social media sites and produced short-form videos that boosted volunteer engagement and donations.

• Managed advertisements and press relations which improved audience attendance and class enrollment.

• Instructed students in the art of traditional Japanese puppetry while delivering engaging and comprehensive lessons.