Stephanie A. Perrenoud Email and Phone Number

Management of a client portfolio in Resellers, Government, Beauty, Fashion, Tech and Telco, CPG, and Real Estate sectors:- Strategic retention and upsell to promote investment growth on the platform.- Monitoring the customer journey and assisting with performance reports to optimize strategies.- Conducting alignment meetings and presenting periodic results to clients.- Prospecting inactive clients to reactivate and expand opportunities.- Reviewing delivery and budget distribution, ensuring appropriate pacing.- Coordinating with internal teams to ensure effective campaign execution.- Monthly expense monitoring for closing and invoicing.- Identifying upsell and cross-sell opportunities, aligning solutions with client needs.- Monitoring accounts through Health Score analyses, implementing proactive consulting actions to enhance engagement and usability on the platform.- Churn prevention by developing strategic action plans.

- Development and implementation of media sales strategies focused on maximizing revenue and market reach.- Identification of new growth opportunities across various channels and digital platforms.- Market and competitive analysis to create innovative and competitive strategies.- Planning sales targets and KPIs based on market trends and historical performance.- Creation of customized media plans that align client needs with company solutions.- Optimization of budget and resources to ensure the best return on investment (ROI) in media campaigns.- Coordination with marketing and sales teams to align strategies for expansion and media sales.- Management of the sales pipeline, ensuring predictability and effective execution of expansion opportunities.

• Strategic development of customized commercial brand proposals for print, digital, social media and radio.• Developing strategies focused on high performance projects such as:• Digital advertising via display ads, native ads, advertorials and programmatic media;• Multimedia sponsorships including podcasts, newsletters, events and videos;• Acting in close synergy with the Group's sales team to create actions and negotiations with agencies and direct customers

Responsible for the analysis and development of database studies, in order to help the client to identify opportunities and carry out more assertive campaigns for their consumer;Client: RenaultActivities:- Completion and preparation of analytical report briefings- Presentations with analysis of campaign results- Creation of studies based on consumer behavior- Report and analysis of sales conversion metrics for Latin American and corporate time (Argentina, Mexico, Colombia and France).

• Responsible for the development of customized editorial projects for the brands: COSMOPOLIATAN, CAPRICHO, MDEMULHER, VEJA SÃO PAULO and EXAME.• Development of time-sensitive media proposals and cross-functional branded content projects for print, digital and social media;• Project management for Banco Itaú, Banco Santander, Ifood, Elo, 99 etc;• Editorial event management, such as: Veja Comer e Beber, ;• Digital advertising via display ads, native ads, advertorials and programmatic media;• Big data strategy implementation with target data clustering, SEO and Google AdWords;• Multimedia sponsorships including podcasts, newsletters, events and videos;• Follow-up of pre/post-production processes and complete project implementation;• Tracking and reporting ad sales profits targeting P&L goals.• Monitoring the schedule and deliveries assigned to me and other areas involved;• Analysis of results and deliveries for post-sales payment.

Brands: COSMOPOLITAN and BOA FORMATemporary experiences in: ELLE, ESTILO, CLAUDIA and CASA CLAUDIAEvents: CLAUDIA AWARD AND CASA CLAUDIA AWARD.- Analysis of advertising investment by advertisers in Abril titles and competition titles;- Development of media and brand defense materials;- Assistance in the development of multiplatform projects with sponsorship revenue;- Preparation of studies based on tools such as Tom Micro;- Control of brands' internal media and assistance in communication planning;- Conducting post-sales and day after event reports for advertisers, monitoring and measuring the results of actions;- Creation of briefings and schedules;- Assistance in branding projects;- Coordination of deliveries to the sponsor of “Prêmio CLAUDIA” (the largest women's award in Latin America) and Casa Claudia Award;- Carrying out brand experience and content actions with events and/or campaigns in partnership with digital influencers and major brands in the Consumer Goods segment, such as Atlas da Beleza; Claudia Coaching; Mulheres na Media; etc.

Estágio na área de Mídia Performance responsável pela conta EVEN Construtora.- Analise estratégica de contas;- Fechamento de relatórios mensais e semanais de projetos;- Planejamento de campanhas;- Otimização anúncios de Links Patrocinados;- Analise de resultados de métricas como: CPA, ROI, CTR, Bounce Rate, entre outras;- Criação de anúncios e palavras-chave para Google Ads;- Experiência com Google Adwords, Analytics, Facebook Business e Twitter Ads.