● Create content, including ebooks, brochures, flyers, guides and emails, to support lead generation, sales efforts and client retention for B2B SaaS company.● Manage brand standards to ensure consistency and alignment across marketing channels and materials and maintain content library in Brandfolder.● Develop digital and print ads with impactful messages to build brand awareness with target audiences.● Build landing pages across DNN, Pardot and Zoomforth platforms.● Design and create HTML email templates for various campaigns.

● Promoted to overseeing all admissions marketing and communications, while still holding telecounseling manager position.● Partnered with marketing firm to develop and implement digital marketing campaign that increased applications by 15% using email, social media, and Google Adwords.● Oversaw all visual content, from planning to production, adhering to brand guidelines to communicate desired message to target audiences.● Developed and maintained admissions website using WordPress.● Reduced annual printing costs approximately $10,000 by changing publication types, employing online vendors, and printing in-house when possible.

● Promoted to telecounseling manager position for ability to lead and think strategically.● Hired, trained, and managed 8-16 telecounseling staff responsible for generating over 40% of admissions applications, along with 3-6 student employees annually.● Customized CRM software and established new calling procedures for improved efficiency, enabling telecounseling staff to complete 25% more phone calls per hour.● Collaborated with Communications Coordinator to develop and execute email marketing campaigns using Salesforce ExactTarget drive prospect engagement and conversions from lead to enrolled student.● Designed print and digital materials that maintained brand identity, including brochures, presentation materials, signs, and emails, to increase lead and prospect interactions.

● Promoted to communications assistant after less than one year for demonstrating ability to learn and master concepts quickly, while still making telecounseling phone calls.● Assisted telecounseling manager with payroll, assigning phone calls through database queries, generating call reports, and communicating with prospective students.● Created more dynamic content and consistent messaging for communications that contributed to more student interest.

● Increased admissions applications resulting from pre-scholarship award by 80% with implementation of follow-up phone call after initial scholarship phone call.● Employed advanced communication skills calling prospective students to build relationships and increase student enrollment by guiding from inquiry to enrolled.