Provided strategic leadership in the development and implementation of all business intelligence initiatives.• Collaborated with executive leadership to align business intelligence goals with organizational objectives.• Oversaw the design, development, and implementation of business intelligence tools and systems.• Defined and monitored KPIs and metrics to track business performance.• Lead data analysis efforts to uncover insights and trends that drove actionable recommendations for business improvement.• Ensured data accuracy, integrity, and availability by implementing effective data governance and quality assurance processes.

Collaborated with stakeholders to determine areas for analysis and identify metrics to track organizational performance and efficiency.• Designed and implemented performance measurements for all operational teams.• Evaluated performance and policies against metrics.• Incorporated data analysis techniques into operations to expose predictable trends and provide valuable insights.

Responsible for planning, development and execution of all of CCC's marketing communications both internal and external, including events, social media, public relations and employee engagement activities. • Responsible for the strategy behind and the maintenance of our various web properties, ensuring they are consistent with our brand, messaging and vision.• Worked closely with cross-functional teams throughout the organization.• Coordinated marketing communications efforts at the strategic and tactical level.• Measured, monitored and communicated the success of the marketing programs designed to enhance CCC's image and position within the marketplace.• Developed, implemented and oversaw systems and procedures necessary for the smooth operation of the marketing communications functions and made recommendations for process improvements and automation.• Acted as the liaison between IT, Engineering and Marketing to ensure our technology stack is supported and maintained.• Developed and managed budgets and expense forecasts for the marketing team, across all markets.

Led the I&A Team responsible for tracking and reporting marketing KPI's.• Built a marketing reporting framework including dashboards & reports to track campaign performance, identify trends and measure ROI.• Maintained data quality in marketing systems and streamlined processes to improve marketing results.• Drove improved performance of marketing programs, campaigns, and site optimization initiatives.• Owned and optimized the marketing technology stack.• Implemented closed-loop reporting, working with the team to establish the proper attribution model for CCC.• Worked as a member of the L2C Committee, a crossfunctional marketing and sales team, to develop a lead process by market from inquiry to closed won revenue.• Managed budgets and expense forecasts across all markets.

Responsible for the $60M+ IT budget. Responsible for budgeting process and management, procurement, and asset management.• Responsible for preparing and maintaining the IT operating budget of $60M. • Responsible for preparing and maintaining the capital budget of $8M.• Managed the Procurement & Asset Management team responsible for asset tracking, software compliance, and all IT purchases including software, hardware, maintenance contracts, leases, and capital expenditures.• Provided monthly variance analysis.• Advised management of risks and opportunities.• Maintained relationships with all technology vendors (onshore and offshore).• Designed reporting to analyze information to assess the current and future status for multiple markets and business lines.• Reported actual results and prepared budgets and projections for various markets and business lines.

Sourced potential acquisition targets, collected the data necessary to understand the sellers revenues streams, cost structures and general business model, identified economies of scale, assessed synergy values, and prepared ROI valuations to accurately forecast the sellers worth post integration.• Successfully closed 8 acquisitions in 3 years totaling over $10M.• Directed and coordinated all internal and on-site due diligence efforts consisting of as many as 25 people.• Worked with seller(s) and attorney(s) to negotiate terms of the Asset/Stock Purchase Agreements.• Effectively streamlined the internal acquisition integration process resulting in substantial time savings.• Designed and prepared financial and marketing reports to support ROI analysis pre and post acquisition.

Drove all strategic marketing functions including: strategic planning, market research, direct marketing, forecasting, and promotion.• Assisted in the successful closing of more than 16 acquisitions totaling over $14M.• Drove programs resulting 20% less marketing spend and higher response rates across the board.• Identified key performance metrics and worked with IS to determine data sources and create management reports.• Responsible for 3-5 year acquisition valuation modeling and marketing related due diligence.• Analyzed and presented marketing results offering insights and suggestions resulting in product rebrand or design, strategic pricing adjustments or market repositioning.

·Designed reports used to analyze marketing campaigns, renewal rates, customer buying patterns, and market penetration.·Provided timely analysis of promotional campaigns that allowed the marketing team to make educated business decisions regarding future campaign strategies.·Initiated the use of database segmentation in direct mail and e-mail marketing efforts. ·Tripled the list rental revenue to $100K by working with vendors to better define our marketing lists to provide more viable segments to potential end users.·Supported the efforts of the Promotions Manager in direct mail trafficking which entailed the juggling of markets, lists, and promo types to ensure ongoing proficiency of the robust promotional schedule while maximizing the ROI of individual efforts.·Managed and researched all mailing lists, including rented and swapped lists used in more than 1,000 promotional campaigns going out to more than 3 million recipients annually.