Develop positioning strategies and USP for marketing and communication campaigns Create content for website, social media, newsletter, and press releases Manage relationships with international media and wine professionals as well as different trade organizationsOrganize and host events and wine tastings

* Co-developed a free online training program for professionals worldwide and managed 2 direct reports* Recruited and onboarded over 100 content creators for new educational platform* Created a Social Media campaign that attracted over 2,300 learners from over 80 different countries* Established and managed sponsor relationships with international wine brands and regions to successfully launch the first season within three months at the beginning of the pandemic.

SOMM360 is a platform for every sommelier seeking perfection through continuous education and training for competition. In November 2018, more than 300 wine professionals from 25 countries came together for the first major event in Montreal, Canada. * Co-developed branding and strategy for the first Sommelier Conference in Canada that hosted 300 leading international sommeliers and wine professionals from over 20 countries.* Recruited and onboarded 20 of the best Sommeliers in the world for the Somm360 Bootcamp - a specialized training program in the preparation for the Best Sommelier in the World competition in 2019. The winner Marc Almert participated in the Somm360 Bootcamp.* Established and managed sponsor relationships from the ground up with top international wine brands as well as regional marketing boards such as Austrian Wine Marketing Board, Bordeaux Wine School, Coravin, François Chartier - Créateur d'harmonies, Japan Sake and Shochu Association, MAISON M. CHAPOUTIER, Premium Estates Austria, VDP, Wines from Spain, Wein Burgenland, and more.

jovoto - an open innovation SaaS platform where brands and NGOs brainstorm design challenges with a global crowd of 80k+ professional creatives at internet scale* Developed relationships with global innovation community* Initiated partnership program with key influencers to actively generate leads* Created sustainable accounts and maintain existing client relationships* Introduced Crowdstorm products, finalized creative briefs and contracts* Analyzed metrics to track Crowdstorm results for successful client retention* Led full project life cycle of innovation projects by collaborating with internal stakeholders and cross-functional teams

* Led initiatives to increase awareness of Austrian wines in the US including recruitment of 50+ Sommeliers for participation in “New York’s Best Sommelier" competition; produced 6h event with written and oral exams; pitched & received coverage by WSJ* Successfully facilitated US market entry strategies for clients and provided access to 100+ industry relationships including educational institutions (Guild of Sommelier, Court of Master Sommeliers), media (NYT, WSJ, Wine Spectator), and wine professionals* Coordinated quantitative market research (300+ wine trade professionals) to identify market perception for new Austrian wine marketing campaigns (e.g. educational red wine seminar series, study trips, etc.)

Achievement: Contributed to the continuous increase of Austrian wine exports between 2009-2015 by establishing 500+ industry relationships and introducing creative marketing campaigns.* Conceptualized and executed educational program “America Uncorked – Chances and Risks in the World’s Largest Wine Market,” explaining the US market with its regulations, challenges, and chances as well as potential marketing strategies. Hosted and presented 20+ seminars for Austrian winemakers, and published extensive export guide book.* Created and produced five wine tasting events for 3k+ consumers, trade and media professionals in New York (2x), San Francisco, Los Angeles, and Chicago between 2010-2012. Managed team of 4-10 people. Coordinated all logistics, event set-up, invitation management, and guest relationships.* Created and produced the wine marketing campaign “Austrian Retail Weeks” – a four-week wine retail store promotion to increase awareness about Austrian wine. Recruited 117 retail shops, coordinated & promoted 110 in-store tastings in 20 US states. * Consulted 200+ Austrian companies on US strategy, expansion plans, and defined a strategic approach to entering the US market. Advised companies on the national competitive landscape, industry standards, tax and legal issues and collaborating with US professionals (tax advisors, lawyers, customs) and facilitators (industry professionals, associations, importers, and distributors)* Managed academic partnerships with Ivy League universities (i.e. MIT, Harvard, Wharton School of Business) for educational study programs and industrial delegations* Onboarded new staff, and oversaw the internship program of 90+ students

Developed and executed PR campaigns for the Galli Theater - a non-profit children’s theater in New York CityEstablished partnerships with parenting and theater platforms as well as The Ronald McDonald House, Bellevue Hospital, Brookdale University Hospital, Elizabeth Seton Pediatric Center, and Memorial Sloan Kettering Cancer Center.Lead & created content strategy for social media channels Facebook and Twitter

Organized diplomatic events from sit-down dinner to gala with 10-200 guests during the preparation of the election of the United Nations Security CouncilOversaw guest relations in English and French with 20+ foreign embassies

* Organized marketing events for travel agencies and press in New York, Florida and Texas* Executed market research and created content for newsletter and press releases* Managed media requests and press trips to Austria* Customer relations of American tourists inquiring about visiting Austria* Assisted in the production of the Austrian Wine salon series to promote Austria as wine travel destination to key influencers and media

Developed digital content for lufthansa.com including online games and sweepstakes for weekly e-newsletterIntegrated campaign management of the airlines nationwide tactical, ethnic/B2B and strategic brand advertising in the digital space (display, search, social media, mobile, partner) including oversight of planning, execution, and reporting/analysis

Developed product design specifications for medical gloves with R&DOrganized company summits for distributors and clients in Egypt, France, England, Germany and AustriaCreated marketing campaigns for product launches and sales activitiesSetup and control of marketing budgets, monitored product availability and cost developmentExecuted product training for employees, distributors and consumers. Content creation and management of Sempermed website & newsletter

Cold calls to companies and architectsEvent management and development of weekly/monthly mailings to distributors/clients & architects Final master thesis in cooperation with Vitra about “Ergonomics at the workplace - A cost-benefit analyses”.