Ensure clear developmental KPIs are curated and cascaded across entire departmentComposing and sharing managerial training opportunities and frameworks Directly managing all departmental supervisors with general oversight of their respective reports, remit and positioningFacilitating account assignments across MuteSix’s book of businessSet the vision and direction for developing, inspiring, and activating teams to deliver best in class resultsMaintain department margin while simultaneously growing MRR through effective resource planning and maximizing team efficiencies Lead monthly actualizations and forecasting to empower financial exercises Ensures best practice, consistency and innovation in all Paid Social activities; ensures knowledge-sharing across teamsDrive relationships & innovation with platform partners alongside internal SMEs to grow and develop MuteSix’s product offeringsLiaises with other channel leaders to standardize work output and engages in cross-channel strategic planningMaintain and nurture Tier 1 and Tier 2 relationships with senior level involvement

Manages and trains junior campaign managers from basic skills, to client communication, to scaling accountsOversees 12+ accounts, while managing 5 of my own with budgets ranging from $30k/mo to $200k/moManaged $800k in spend during November 2021 with 47% being allocated during BFCM weekPut together a transition deck for Sr. Managers newly promoted to Director levelManges P&L

Managed 6+ accounts autonomously, implementing creative, strategy and the media buyManaged budgets on multiple accounts spending between $50K to $200K per month on average Led creative process for multiple clients with video packages, including writing strong hooks, scripts and choosing creative that is enticingRetained multiple clients for 2+ yearsMentored junior campaign managers with strategy on their accountsLed training sessionsImproved Meta KPIs YoY (2020 vs. 2019) for a women's fashion brand: 211% increase in spend, 287% increase in FB revenue, 250% increase in overall store revenue and 24% increase in ROASContinued improving FB KPIs in 2021 in a post iOS 14.5 world (vs. 2019): 6% increase in spend, 14% increase in ROAS, 20% increase in FB RevenueImproved FB KPIs YoY (2019 vs. 2018) for a skincare device brand: 1786% increase in FB spend, 3443% increase in FB revenue, 647% increase in overall store revenue, 87% increase in return and 35% decrease in CPAIncreased FB KPIs YoY (2021 vs. 2020) for beauty brand: 121% increase in spend, 74% increase in purchases, 84% increase in FB revenue, while maintaining an exceptional ROAS of 8.94x in a post iOS 14.5 worldIncreased FB KPIs YoY (2021 vs. 2020) for women’s swimwear brand: 277% increase in spend, 2499% increase in purchases, 85% decrease in CPA, 576% increase in ROAS, 2449% increase in FB revenue

Strategize, execute, and manage a variety of client Facebook ad campaigns from conception to creative to execution to analysis.Work closely with creative team to produce scalable content that convertsContinuously measure and optimize campaign performance while also establishing benchmarks and recommending future testsDevelop marketing strategies and create a clear roadmap to support and achieve the client’s business objectivesGenerate weekly reports for clients and be able to speak to the WHY behind each marketing decision and campaign resultsGather data on consumer, competitor, and market conditionsManage a range of monthly ad spends from $10K-$200K/month across multiple accountsSpecializes in women’s fashion and skincare devices