Data Reporting: Provided insightful reports on advertising analysis, audience insights, web traffic, and ROI metrics.Social Media and Web Content: Oversaw the creation and management of content across national social media platforms (Facebook, Instagram, YouTube, Twitter, LinkedIn, Blog, Email, Google, Bing) and their website. User Experience Optimisation: Identified user conversion journeys, tracked satisfaction metrics, and conducted A/B testing, SEO, and PPC activities.Analytics and Trends: Managed SM Analytics, Insights, and stayed updated on Digital Marketing Trends.Project and Event Marketing: Orchestrated marketing and communication efforts for major projects and events, such as the International Trade Show in Las Vegas.Digital Advertising Expertise: Proficient in Meta Business, Ads Manager, and HubSpot for social media scheduling and monitoring. Implemented bid strategies, audience segment optimisations, and ad copy enhancements.

Conducted training in the use of multiple platforms including but not limited to;- Google AdWords and Analytics- Adobe creative suite- SMM (LinkedIn, Facebook, Instagram, YouTube, Twitter)- CRM (Hubspot, Sparkpost)- Liaise with internal web designers, external web/advertising agencies to create and execute high quality original marketing campaigns - Stayed up to date with new digital technologies and trends along with social media best practices