As the Founder & Principal Brand Strategist at Acorn Creative Consulting, I offer fractional brand and marketing leadership to startups, small businesses, and service-based professionals. I provide strategic branding, business consulting, and operational solutions that empower clients to achieve clarity, sustainable growth, and long-term success. My approach is both hands-on and strategic, ensuring every initiative is tailored to align with each client’s unique goals, values, and market.What I Do:Strategic Brand Development: I collaborate with clients to define or refine their brand identities, creating visual and verbal elements that resonate with their mission and connect meaningfully with their target audience.Business Strategy & Consulting: From streamlining operations to scaling businesses effectively, I provide strategic guidance that optimizes processes and aligns business efforts with growth objectives.Marketing & Communications Strategy: I design and implement comprehensive marketing plans that drive engagement, boost brand visibility, and enhance customer loyalty, leveraging tactics such as SEO, content marketing, and social media.Operational Support & Project Management: I oversee key projects and events, ensuring they align seamlessly with business goals and are executed with precision. I also provide support to enhance internal operations and customer touchpoints.Client Collaboration Across Industries: I work closely with entrepreneurs and business owners across sectors like healthcare, wellness, entertainment, and creative industries, delivering customized solutions that meet specific needs.At Acorn Creative, I’m committed to helping clients simplify their branding and business strategies, cut through the noise, and focus on what matters most. I believe that no great brand was built without a little curiosity, a lot of coffee, and a clear, actionable plan.

In my role as Marketing Strategist at JSS Barristers, I was responsible for developing and executing strategic marketing and communications initiatives to enhance the firm’s brand presence and client acquisition. Key contributions included: • Strategic Communications: Crafted and implemented communication strategies that elevated the firm’s profile in the legal sector, increasing visibility and engagement. • Public Relations & Sponsorship Management: Managed sponsorships and PR campaigns, fostering partnerships that strengthened brand awareness and industry relationships. • Content Development: Led digital content creation, including website updates, blog posts, and social media management, driving engagement across all platforms. • Client Acquisition & Marketing Strategy: Developed targeted marketing strategies that improved client acquisition and retention, contributing to the firm’s growth. • Digital Marketing: Oversaw digital marketing efforts, including SEO optimization and social media strategy, which increased online engagement and expanded the firm’s reach.

As the founder and CEO of Straight Arrow Consulting, I’ve had the privilege of collaborating with entrepreneurs and small businesses across various sectors to provide strategic business and brand management support. Some of the businesses and individuals I’ve worked with include: • Eunoia Medical (Medtech Startup) • deSedulous Women Leaders (Global Women’s Leadership Initiative) • atHeart CreativePodcast Production: Produced and managed podcasts for entrepreneurs and brands, including The Finance Cafe, Circles of Matriarchy Podcast, and Women Redefining: Entrepreneurship in Alberta Podcast Series. I oversaw everything from content development to distribution, helping clients engage their audiences and build strong brand identities through podcasting.Artist Project Management: Worked with musicians and bands, such as Don Amero, Adam Gregory, Ken Stead, and Nancy Laberge, to develop their branding, manage promotional campaigns, and oversee music releases, boosting their visibility and audience engagement.

In this role, I focused on enhancing CCDI’s communications and marketing efforts, helping the organization better reach its key audiences and drive its diversity and inclusion mission forward. My responsibilities included: • Strategic Communications: Developed and executed communication strategies aimed at promoting CCDI’s programs and initiatives, elevating the organization’s impact. • Content Creation: Produced compelling content across various platforms, including blogs, newsletters, social media, and email campaigns, ensuring messaging aligned with CCDI’s mission and voice. • Digital Marketing: Managed and optimized digital campaigns, social media presence, and outreach efforts to increase engagement and visibility in the diversity and inclusion space. • Event Support: Assisted in marketing efforts for events and workshops, ensuring strong attendance and engagement through targeted communications and outreach strategies.

• Project Management: Led the planning and execution of multiple projects, ensuring they were delivered on time and within scope while coordinating with cross-functional teams. • Process Improvement: Developed and implemented systems to streamline project workflows and improve overall team efficiency. • Stakeholder Coordination: Worked closely with internal stakeholders and external partners to ensure alignment with project goals and timely delivery of key objectives. • Team Collaboration: Supported team members by providing clear communication and direction, ensuring project objectives were understood and met across departments.

As Executive Director of Country Music Alberta, I was responsible for overseeing the organization’s strategic direction, managing partnerships, and enhancing the profile of country music artists across the province. Key responsibilities included: • Leadership & Operations: Directed daily operations, collaborating with industry professionals and artists to support the growth and visibility of country music in Alberta. • Event Planning & Execution: Led the organization and execution of major events, including the annual Country Music Alberta Awards, ensuring seamless event management and high-level industry engagement. • Partnership Development: Fostered relationships with key stakeholders, sponsors, and industry partners to enhance opportunities for artists and expand the organization’s reach. • Advocacy & Artist Support: Advocated for Alberta’s country music artists, providing resources and support to help emerging and established artists succeed. • Marketing & Communications: Oversaw marketing and communications strategies to boost visibility, grow membership, and promote Alberta’s country music scene.

In my role as Drive Show Host, I served as a key on-air personality for Goldenwest Broadcasting, enhancing the station’s visibility and building strong connections with the community. I also worked as a Reporter and Producer, conducting in-depth interviews and delivering compelling stories to our listeners. • On-Air Hosting: Hosted the popular Drive Show, delivering engaging and entertaining content that resonated with a wide audience. • Community Engagement: Enhanced community involvement by spotlighting local events, businesses, and public figures, fostering a deeper connection between the station and its listeners. • Storytelling and Reporting: Conducted interviews with a range of individuals, from government officials to artists, delivering insightful stories that informed and entertained. • Production: Produced radio segments, ensuring high-quality content that was both informative and entertaining, contributing to the station’s growth in listenership.

Coach Learn to Skate for preschooler to 6th graders. Taught a Gym and Fun program for preschoolers.

Assist customer in preparing orders and providing customer service. Assist with general office duties.

As the Executive Assistant to the Regional Sales Director at RadioShack, I provided key administrative and operational support while managing the administrative team across Western Canada, overseeing five office locations. In addition to supporting regional sales operations, I also coordinated new store builds and renovations, ensuring projects were completed on time and aligned with company standards. • Team Management: Led and managed the administrative team across five office locations in Western Canada, ensuring smooth operations and alignment with regional goals. • Administrative Support: Provided direct support to the Regional Sales Director, handling scheduling, reporting, and correspondence, and ensuring timely execution of initiatives. • Sales Operations Assistance: Coordinated sales initiatives across the region, supporting the execution of strategies that aligned with company sales objectives. • New Store Builds & Renovations: Coordinated new store construction and renovation projects across Western Canada, managing timelines, vendor communication, and ensuring adherence to corporate standards. • Process Improvement: Identified opportunities for increased efficiency in both administrative and operational processes, implementing improvements that streamlined office operations. • Cross-Department Collaboration: Acted as the liaison between the regional office, store managers, and administrative teams, ensuring clear communication and operational consistency across all locations. • Event and Meeting Coordination: Organized and facilitated regional meetings, conferences, and events, ensuring effective communication and collaboration among leadership and stakeholders.