Managed launch of new branding, formulas and pricing for the Cetaphil Brand US.

Led all Sales and Marketing efforts for customized lifestyle products company.

• Developed overall business & financial plan, and the organizational, marketing & sales strategies to achieve • Defined strategic positioning specific to the market, define customer base, sales strategy and media mix to address• Lead online marketing efforts in collaboration with agencies including digital, direct mail, local advertising, networking, direct sales calls and quote development• Lead and manage overall daily operations including people development/HR, financial planning and bookkeeping/payroll, technician scheduling and office management• Developed customer bases in Access Control, Alarms, Doors, Door Hardware, Locks & Keys

DIRECTOR OF MARKETING & STRATEGIC PARTNERSHIPS- Led strategy development, retail and onsite activation planning and execution, and innovation commercialization for Snapple, Core Flavors Portfolio (7UP, Canada Dry, A&W), and Mott’s Brands in collaboration with Brands, BU Marketing and Sales with a total Activation Budget of $8M in the challenged beverage industry. Achieved 2015 Annual Plan on overall Core, Snapple and Mott’s businesses.- Led development of overall CPG Strategic Partnership strategy and transitioned Strategic Partnership and Occasion Based Marketing (OBMs) event work to external agency, including staffing and process support- Drove Reduced Cost Initiatives with creative agencies and vendors like Coupons.com and Fandango and initiated best practice sharing across Shopper and all Activation through institution of Activation Steering Committee and Annual Best Practice sharing process- Led a team of seven reports and the Agency relationship for Strategic Partnerships and OBM’s

DIRECTOR OF BUSINESS DEVELOPMENT SALES STRATEGY DIRECTOR - GROWTH VENTURES (2013)Led development and execution of innovation launch processes and timing, cross functional roles & responsibilities for activities and best in class sales materials development for the new Frito Lay warehouse businesses (Growth Ventures). Led all trade show executions for Growth Ventures BUSINESS DEVELOPMENT DIRECTOR - GROWTH VENTURES (2012)As Brand Manager for Cracker Jack, led development and execution of three-year Brand strategy that led to 18% growth for the Brand. Plan included launching new popcorn flavors, prize enhancements, brand building and customer specific partnership programs, and digital marketing support with limited $250k budget with the support of two direct reports

SINGLE SERVE FLEX (SSF) STRATEGY & ACTIVATION LEAD (2010- 2012)- Led strategy development, activation planning and execution, and innovation commercialization for $4.2B SSF product portfolio in collaboration with Brands, BU Marketing, Sales and Operations which drove pre-packed weekender program to 140% vs.130% plan- Co-led three-year SSF pricing strategy for portfolio and drove above plan performance; Portfolio was fastest dollar growth BU for 2011 with $117MM in growth for 2011, performing $42.6MM better than plan - Managed $5MM budget and team of three direct reports and other agency resourcesNATIONAL SHOPPER EVENTS & SPORTS MARKETING LEAD (2009 – 2010)- Led relationship and program development, as well as contract discussions with NFL, MLB & NHL - Led development of consumer offer and award winning creative design of POS materials (corrugate) for national supermarket in-store events including Super Bowl, Basketball Playoffs, Memorial Day, July 4th, Labor Day, Back to School, Halloween and Holiday- Managed $19MM Budget including multiple multi million dollar sports league contracts, and team of two direct reports and other agency resourcesSAM’S CLUB SHOPPER MARKETING LEAD (2008 – 2009)- Led development of Strategic Business Review and focus areas for 2010, including Product Innovation, Merchandising Elevation and Marketing Campaign plans - Sam’s Club Customer Sales and Marketing Team was honored as “Supplier of the Quarter” and “Supplier of the Year” for 2009 by Sam’s Club. It was the first such award from Sam’s for PepsiCo- Received PepsiCo “Performance with Purpose” Award for True North Brand Marketing Campaign with Sam’s Club- Served as the "Go-To" contact for program development across the PepsiCo Divisions for the Sam's Club team and was recognized accordingly by VP/GM - Delivered above plan performance driving Pick N’ Pack (Buy 2) to 115% PY and Multipack to 116% PY; Managed a $4MM budget and team of two reports and other agency resources

MARKETING DEVELOPMENT MANAGER (2007 – 2008) – Supermarket Channel- Acted as liaison and coordinator between Grocery National Accounts, Field Sales and Brands to ensure effective sell-in and execution of Brand and National Marketing Programs and Innovation- Led development and delivered Tostitos Flour Sampling event impacting 5200+ stores in six weeks; Including 6.3MM IRCs impacting 20k+ stores; worth over $3MM in incremental sales- Acted as SU Channel Expert on multiple strategic task forces and led Supermarket Channel training for Marketing new hires

North American lead for Global Care Services product and business development, and Global Care Business Development process design and execution

Created & executed Change Leadership and Communication Strategies for multiple global, billion dollar organizations across multiple functions and initiatives