• Serve as head of marketing of the organization, providing support in the area of marketing strategy and management.• Develop the annual marketing plan and the strategies, tactics and resources necessary to achieve goals.• Provide leadership and support the design, development, and implementation of products and service lines.• Conduct competitive and market analysis to determine and highlight ASCVB’s key differentiators.• Ensure all marketing communications are coordinated, support marketing plan objectives and are an effective expenditure of resources.• Design, create and print all marketing ads, graphics, banners, building signage, labels/stickers, business cards, web graphics, etc. • Responsible for planning, promoting and designing large-scale events involving industry partners.• Leading the marketing team to develop and execute effective marketing strategies across multiple communication channels such as marketing collateral, press releases, email blasts, social media, videos and more.• Elevate and maintain a positive image for the organization; Maintain brand standards and ensure compliance across all marketing and communications channels.• Work closely with the sales department to align sales and marketing strategies.• Develop channel, segment and market strategies to enable targeted marketing.

• Provided leadership and strategy development for the planning and direction of all aspects – brand management, media and public relations, internal and external communications, event management – of marketing strategy, systems, and processes in support of the organization’s overall strategic direction and community impact priorities• Served as a key member of the Senior Leadership Team• Served as primary spokesperson with the media and generate year-round earned media/public relations by preparing written and visual communications designed to attract the attention of the media• Developed effective messaging and channels to key stakeholder audiences, both internally and externally• Collaborated with the resource development team to plan, design, and develop all materials/tools required for the annual campaign, direct mail solicitation, new business development, leadership and major gift development, and all fundraising events and activities• Directed and coordinated the content and production of newsletters and social media material• Managed the brand to build relationships and awareness necessary to position the organization as the leader in community impact and achieve strategic growth in resource development • Developed and maintained the website and employee intranet to enhance our external and internal communications, brand and awareness• Partnered with other team members to envision and create appropriate public events to promote the work and reputation of United Way• Delegated measurable work to assigned staff to achieve department goals and coach staff regarding developmental needs

AxessPointe Community Health Centers provides medical, dental, women's health, behavioral health and pharmaceutical services to residents in Portage and Summit counties. As a Federally Qualified Health Center and a nonprofit organization, AxessPointe is here to serve the under-served. • Create a consistent brand and message for all promotional material, including: reports, flyers, postcards, brochures, posters and giveaway items• Conduct patient satisfaction survey process that outlines how the company is performing and report findings to the board of directors• Research and analyze patient demographic data to study trends and similarities to develop patient personas for a targeted marketing approach• Provide population data analysis to discover best possible growth opportunities for new locations• Design and publish the company’s annual report to feature successes and progress made to share with community partners and potential funders• Report on company news, announcements and events through press releases, quarterly newsletters and social media posts• Coordinate all PR and media relations with local TV and newspaper outlets to increase awareness of company activities, as well as write and publish press releases, blogs and articles to share news and events• Expand the number of media outlets used to promote the company by adding billboards, bus ads, targeted postcard mailers and newspaper ads• Increase participation in community events to promote company awareness to potential new patients• Plan, construct and create content for a new agency website to highlight services, staff, current information and online donation capabilities• Provide weekly and monthly encounter and productivity reports• Write detailed request for proposals for company projects and provide input into the bidding process• Successfully planned 3 separate ribbon cutting ceremonies for expansions at three of the office locations, with the largest totaling more than 250 attendees

Branding • Graphic Design • Relationship Building • Event Planning and Promotion • FundraisingAll of these, multiplied by the 71 programs that Family & Community Services owns and operates. F&CS is the umbrella organization that oversees many of the local nonprofits in the Northeast Ohio region. My focus has been on establishing a brand and telling the story of the overall agency, while ensuring that the programs have the resources they need to effectively market themselves.

• Increase awareness of events and important deadlines by designing digital advertisements displayed throughout the building• Streamline college branding throughout all marketing efforts, including print, electronic and environmental materials• Manage a team of eight student workers encompassing press releases, website maintenance, video production and social media• Develop tactics and strategies for Executive MBA program rebranding campaign in order to increase enrollment• Executed the Spirit of Women in Business Conference from concept to implementation resulting in five media sponsors and more than 300 attendees

• Designed and conducted a two-part survey gathering market research in 24 different sales regions throughout the United States• Survey showed insight into consumer attitude, purchase decision process and quality versus similar products in the competitive set• Discovered managerial and retail employee thoughts of the brand from all perspectives including: spiffs, displays, sales tactics on the floor and distribution• Developed a competitive go-to-market analysis to determine the effectiveness of current marketing efforts• Investigated competitor research to prove best-in-class claims on new products

• Established business relationships with customers in order to gain loyalty and trust for future tile purchases• Designed unique tile arrangements for customer projects ranging from kitchens, bathrooms, sunrooms, fireplaces and foyers• Exceeded personal monthly sales goal of $36,000, which helped the store to achieve its expected monthly target• Instructed “how-to” classes for do-it-yourself customers, which led to a higher sales volume of products• Responsible for POS input of customer orders as well as ensuring timely order delivery by verifying product availability and inventory levels

-Rendered drawings for client presentations-Completed inventory of product samples-Accompanied interior designers on multiple site visits-Helped to design company website and occasionally selected materials and finishes for clients