I am a communications professional based in Melbourne with 17 years’ experience in fashion and lifestyle PR.I have extensive agency experience, having been Account Director for many years at one of Melbourne’s leading lifestyle PR agencies, and have also worked client-side as Marketing and PR Manager for Lorna Jane.Over the course of my career I’ve had the privilege of working with a wide variety of clients from high-profile, national and international brands including Victoria Racing Club, Target, Mattel, Bang & Olufsen, Ted Baker and Omega through to SMEs, start-ups and not-for-profits.Career highlights include managing the public relations for the 2017 Emirates Melbourne Cup Tour which saw previous benchmarks surpassed, leading the communications strategy for Indooroopilly Shopping Centre’s transformation to one of Brisbane’s premier fashion and retail destinations and working with a not-for-profit to become a leading voice in the advocacy of issues around homelessness.My areas of expertise include campaign development, media relations, writing, event and project management, celebrity management, marketing communications, sponsorship, brand activations, production, social media (content and strategy) and influencer marketing.I work closely with my clients to understand their brand and organisation and develop and implement creative communications campaigns to achieve their goals.This could include a media relations campaign to gain exposure for a new product or initiative, a launch event or a targeted influencer campaign to raise awareness and drive sales.I pride myself on building great relationships, staying abreast of the latest innovations in my industry, providing exceptional service and achieving excellent results for my clients.