• Assisted with the rebrand of Harbour IT and Converga into Canon Business Services• Utilised Sitecore to create Canon Business Services new website consisting of over 90 webpages

• Strategising the positioning and mission statement and 2021 organisational and marketing strategy• Led recruitment campaigns that saw over 50 applicants with a 50% gender split• Managed the copywriting and design of a partnerships prospectus leading to the success of 6sponsorships from leading industry companies including Commonwealth Bank of Australia, Accenture and Sydney Trains

• Increased applications by 73% from the previous year by 109 applicants, bridged gender divide to 40% females and increased diversity of applicants with 63% more students from universities outside of UNSW for the STEM Leaders Program through online marketing campaigns on platforms such as Facebook and LinkedIn • Created and managed Facebook ads which reached over 9600 people with over 17,500 impressions within a week• Managing a team of six through directing, planning and coordinating marketing efforts

• Real Skills Education is a non-profit organisation dedicated to empowering the next generation of future leaders, innovators and change makers.• Nurturing engagement and activity in community groups via primary channels including Facebook, LinkedIn, Instagram and the Real Skills Education's website• Created and managed marketing campaigns for the Engineering Power-Up Program (EPUP) • Utilised Canva and Adobe Premiere to produce marketing content

• Completed an industry project over 2 weeks alongside 5 team members which was pitched to Hivery• Undertook 3 weeks of workshops with industry professionals to develop soft skills such as leadership, communication, teamwork, problem solving, analytical and interpersonal skills

• Developed and reviewed email marketing content being sent to 300 prospects across the government and construction industries for lead generation while utilising A/B testing of subject lines• Collaborating with Samsung for a lead generation webinar on the Galaxy S21 launch for hybrid working with an aim to attract over 500 registrations• Managing and updated marketing collateral and website content alongside vendors such as Whispir and Wandera to propose revised offers and value propositions

• Engaged over 400 executive C-suite IT Leaders with Harbour IT’s 6-month RE:IMAGINE campaign, coordinating webinars, email campaigns, organic social media, creation of webpages on WordPress• Utilised Google Analytics and Salesforce to create sales and marketing reports to track campaign progress and achievements• Undertook market research through a PESTL and SWOT analysis to strategise Canon Business Services’ 2021 marketing strategy

• Creating LinkedIn posts weekly through Canva and Photoshop to Converga’s 3400 followers• Creating email campaigns and automations to send to over 1000 clients and prospects • Assisting the organisation with events including sales conferences, roundtables and webinars• Utilising CMS software such as Sitecore to update Converga’s website

• The Australian British Chamber of Commerce is the leading independent organisation in Australia promoting, fostering and furthering trade and investment between Australia and the United Kingdom.• Conducted research and recorded data of new and existing clients into Salesforce• Developed creative content to promote events on social media through Hootsuite• Composed research reports for business development in the legal industry