Stephanie Chenyang Wei Email & Phone Number

Canada

Develop and implement strategies to optimize global ad inventory performance and yield across CTV, OLV, Display, and Samsung TV Plus (Samsung’s free ad-supported CTV app). Conduct in-depth analyses of supply health data to forecast total ad inventory, establish KPIs, and lead quarterly business reviews (QBRs) with cross-functional leadership, presenting actionable, data-driven insights and strategic recommendations to maximize advertising yield and drive performance improvements across… Show more Develop and implement strategies to optimize global ad inventory performance and yield across CTV, OLV, Display, and Samsung TV Plus (Samsung’s free ad-supported CTV app). Conduct in-depth analyses of supply health data to forecast total ad inventory, establish KPIs, and lead quarterly business reviews (QBRs) with cross-functional leadership, presenting actionable, data-driven insights and strategic recommendations to maximize advertising yield and drive performance improvements across the organization. Collaborate with global cross-functional teams to evaluate the performance and scalability of new ad units in emerging markets and identify initiatives that enhance revenue while addressing ad stack deficiencies to optimize workflows and align with evolving market trends.Oversee best practices for media buying strategies across TV Plus and third-party supply channels, ensuring continuous optimization for efficiency and revenue growth. Show less

Created and implemented forecasting methodologies to accurately predict available impressions for global advertisers based on their target audiences. Validated media plans and insertion orders (IOs) to ensure optimal supply availability and budget utilization. Designed and spearheaded a self-service campaign forecasting tool, addressing critical workflow gaps and drove revenue growth. Collaborated with cross-functional teams to design and implement innovative tools and platform… Show more Created and implemented forecasting methodologies to accurately predict available impressions for global advertisers based on their target audiences. Validated media plans and insertion orders (IOs) to ensure optimal supply availability and budget utilization. Designed and spearheaded a self-service campaign forecasting tool, addressing critical workflow gaps and drove revenue growth. Collaborated with cross-functional teams to design and implement innovative tools and platform features such as a new media planning tool within the DSP, resulting in improved operational efficiencies. Show less

Montreal, Canada Area

Managed programmatic OTT, CTV, OLV, and Display digital advertising campaigns using the company’s proprietary DSP for advertisers across various verticals and regions, overseeing campaign implementation, optimization, and monitoring to ensure successful delivery and achievement of KPIs.Supported RFP responses by advising sales partners/advertisers on platform capabilities and targeting strategies to maximize audience reach and conversions, leveraging extensive knowledge of the Samsung… Show more Managed programmatic OTT, CTV, OLV, and Display digital advertising campaigns using the company’s proprietary DSP for advertisers across various verticals and regions, overseeing campaign implementation, optimization, and monitoring to ensure successful delivery and achievement of KPIs.Supported RFP responses by advising sales partners/advertisers on platform capabilities and targeting strategies to maximize audience reach and conversions, leveraging extensive knowledge of the Samsung DSP, product/data offerings, and OpenRTB (Real-time Bidding).Led weekly pipeline and pacing meetings with the account management team to coordinate upcoming campaign launches, analyze active campaign performance, and provide actionable insights for optimization, driving incremental revenue while ensuring exceptional customer service.Developed detailed reports on advanced campaign KPIs and comprehensive post-campaign wrap reports, providing critical analysis of performance metrics that guided and influenced future strategies.Tech tools: Samsung DSP, DCM, Innovid, DoubleVerify, MOAT, IAS Show less

Montreal, Quebec, Canada

• Developed engaging marketing content for social media, email newsletters, the website, and events.• Assisted in managing influencer marketing activities.• Utilized OPERA to analyze monthly sales data, generate reports, and forecast sales for management presentations• Analyzed social media marketing trends and recommended innovative strategies to management.• Conducted a competitive market analysis on catering services and presented findings along with a strategic proposal to… Show more • Developed engaging marketing content for social media, email newsletters, the website, and events.• Assisted in managing influencer marketing activities.• Utilized OPERA to analyze monthly sales data, generate reports, and forecast sales for management presentations• Analyzed social media marketing trends and recommended innovative strategies to management.• Conducted a competitive market analysis on catering services and presented findings along with a strategic proposal to management. Show less

Montreal, Canada Area

• Translated real estate documents (English - French - Chinese)• Created marketing content for web, social media (WeChat) and newspapers, attracting a significant number of Chinese local and foreign investors • Assisted in generating a client base by establishing positive communication with clients and potential investors• Maintained and updated online properties listings

Montreal, Canada Area

Assist manager in projects:• Supported manager in planning and coordination of projects by compiling and preparing reports and documents• Assisted in the Mail room by mail sorting, delivering in different departments and arranging domestic and international shipments

Master Of Science - Msc, E-Commerce

Bachelor Of Business Administration (Bba), Marketing And International Business

Activities and Societies: Selected for an exchange session in Fall 2017 at KEDGE Business school Marseille, France L'Oréal Brandstorm 2017.

Student Exchange (Master In Management), Marketing And International Business

Diplôme D’Étude Collégial (Dec), Social Sciences - Commerce

Activities and Societies: Executive Glee Club, Marianopolis Theatre Company

Diplôme D'Étude Secondaire (Des), International Studies

Activities and Societies: Les Jeunes Entreprises