Stephanie Conell Email and Phone Number

Extend allows any merchant to offer extended warranties and protection plans as a service, both online and offline, while also providing the merchant's end customers with a vastly improved and modern support experience that eliminates many of the issues customers face today with legacy underwriters while also assisting throughout the claim process to create a seamless, fast, delightful experience from start to finish.www.extend.com

Jyve changes how people work. Our software & marketplace power smarter, more productive & accountable execution for brands & retailers, when and where it matters most – in the store. We help activate high-quality in-store execution for both employees and independent contractors while also unlocking new data-driven insights, operational accountability and monetization strategies for our clients.

Grew ecommerce business from nonexistent to 50% of growth for the GIS North America business in 2018.Wrote the ecommerce marketing playbook for food at Amazon, Instacart, Walmart and MyWebGrocer, consistently delivering profit-positive $1+ ROIs and driving topline growth that exceeded plans.Built strong relationships with retailers that resulted in advantaged partnerships and pricing and that earned me the ability to influence their marketing strategy and capabilities.Proved retailer media networks could deliver profit-positive $1+ ROIs for brands and drove millions of dollars in brand investment in retailer media and ecommerce.Drove engagement with ecommerce across 30 brands playing in 25 categories, resulting in dedicated resources and dollars devoted to winning online.Created a shoppable content brand strategy and drove adoption across all GIS brands with commitments from top brands to make 100% of digital brand impressions shoppable.Promoted to marketing manager in 2016.

Strategic leader for $183MM Pillsbury Cinnamon Roll business with P&L responsibility. Drove top line, share and profit growth and business performance was key to Pillsbury hitting its fiscal targets. Managed marketing campaign strategy and development, business analysis, forecasting and price promotions.Led package redesign of Pillsbury Refrigerated Dough line (88 SKUs) to increase sales and improve consumer shopping experience.Crafted strategy for marketing campaign designed to increase sales of cinnamon rolls and cookies outside of holiday season.

Developed one of the company’s largest new product launches from concept to final product, leading 20-person cross-functional team.Created long-term innovation strategy and 3-year pipeline of concepts with viable business models.

Created 5-year digital strategy for Betty Crocker Potatoes, a brand that spent its entire $4MM+ marketing budget on digital media.Launched optimized new Suddenly Salad product, taking it from negative margins to margin accretive for the business.

Led digital transformation of the newsroom, creating an online production process to improve news flow to the site, developing new digital capabilities and training veteran journalists.Coordinated teams of 20+ journalists across editorial, photo and television departments to cover major news events including hurricanes and breaking news. Achieved first-position Google rankings.Drove creation of consumer-focused “Time & Money Management” feature for SunSentinel.com and OrlandoSentinel.com. Content consistently rated among most popular based on pageviews.

Worked successfully under tight deadlines to lead coverage of major news stories. Coordinated real-time efforts of reporters and photographers in the field. Updated Web site to beat competition.

Forecasted and reported on the ramifications of the meltdown of the $2 trillion Florida property insurance market following the 2005-06 hurricane seasons. Extensive coverage of Florida legislature.Investigated hospital profitability and crippled emergency care system. Foreign assignments in Tijuana, Mexico, and Port-au-Prince, Haiti.Won Florida Press Club and Sunshine State Awards for reporting.