Stephanie Cordesmeyer Email & Phone Number

Berlin, De

Berlin, Deutschland

Directing P&L oversight, category strategy, and innovation initiatives for performance supplements.Leading cross-functional teams in developing comprehensive go-to-market strategies. Managing collaboration between sales, marketing, R&D, and other departments to enhance product development and market penetration.

Hilversum, North Holland, Netherlands

Led EMEA football product launch marketing, collaborating with Nike's global HQ, GEOs, city teams, account partners, and internal divisions.Orchestrated the development and implementation of the football landing page strategy on nike.com and the Nike App, enhancing user engagement and driving sales for football products within the EMEA region.Directed the strategy & execution of the women's and men's UEFA Champions League finals in Eindhoven and Istanbul, in close partnership with participating Nike clubs, sports marketing / athletes, city teams, and diverse internal stakeholders including digital, creative, media and sales teams.Proficiently oversaw and controlled the marketing budget linked to my functions.

Niederlande

Drove consumer research initiatives, shaping the first EMEA-wide men’s Yoga strategy and seasonal brand execution, resulting in increased brand resonance and engagement, which have been translated into global strategy.Owned the strategy and execution of the (men’s) fitness landing page on nike.com and the Nike app, fostering user engagement and driving sales for fitness products across the EMEA region.Established strategic brand partnerships across global and regional levels, driving brand growth and expansion into key markets.Managed complex stakeholder relationships and KPI tracking processes, leveraging insights to identify growth opportunities and drive strategic decision-making.

Berlin

Led the consumer insights processes, partner with the category city connectors as a base for consumer-focused seasonal brand strategy & planning.Responsible for evaluation of the brand strength across the territory by collecting, analysing, and reporting relevant KPI’s.Tracked, reported, and managed the Berlin/Central brand budget across all functions and initiatives.

Berlin

Led the club media management including stakeholder management with clubs, federations, and agencies; was part of the entire process of the first ‘Just Do It’ Germany Campaign.

Berlin, Berlin, Deutschland

Internal and external stakeholder communication across all projects (functions, categories, territories, partners, consumers).Analysed brand performance reports, creation of brand recap reports, and videos on a seasonal basis.Supported the team within the kids consumer research journey in Berlin and assisting on building and executing the kids marketing strategy.

Münster

Student job

Essen Und Umgebung, Deutschland

Online Marketing: Planning and organization of an online shop shooting.Sponsoring: Processing and evaluation of inquiries.Supporting the brand presence at the ISPO exhibition.Strategic Marketing: Support the development of a new logo concept.Buying: Supporting the Europe-wide collection meeting in the design office Amsterdam.

Coesfeld, Lette

Coordinating and writing press releases and articles for the employee magazine and corporate blog.Evaluation of image studies in the field of corporate responsibility.Employer Branding: Assistance with the planning and execution of an image video.Event Management: Organization and support at the annual fashion show in Hamburg and a blogger event in Ibiza.

Münster

Search engine optimization of the supervised online shops.Editorial maintenance of websites and newsletter content.Creation and implementation of performance marketing concepts.Support in creation and execution of campaigns.Planning Affiliate advertising.

Master Of Arts - Ma, Marketing, 1,3

Acp Marketing Certificate, Marketing, 1.0

Bachelor Of Applied Science - Basc, Textile Engineering & Management, 1,8