Stephanie Costello Email & Phone Number

Boston, Massachusetts, United States

Manage all strategy, operations, and execution for growth marketing and retargeting in digital media (paid search, paid social, programmatic, etc), email and direct mail.

Boston, Massachusetts, United States

In this role, I was responsible for all of the paid search campaigns that we ran to market for the 11 campuses, which had a combined budget of~$12M annually. This included building the campaigns from top to bottom, analyzing and optimizing these campaigns on a daily basis, and developing and executing the strategy for each campaign. I continually monitored performance across ad copy, keywords, bidding, and all other KPIs across the campaigns, and proactively made optimizations to avoid hitting diminishing returns.- I was able to assist in the off-boarding of an agency to in-house all marketing campaigns. I took over the management of the paid media campaigns, quality checking each one to ensure they were set up with the correct strategies. This change resulted in significant efficiency increases across all campaigns.- I managed multiple tests of new marketing campaigns, such as programmatic, Google Discovery and Google Dynamic Search Ads. These tests consisted of identifying the KPIs, writing ad copy, selecting imagery, making audience selections, budgeting, monitoring/analysis, optimization, and reporting of results.- I proactively suggested and implemented new ideas on all aspects of paid media to help make our lead generation grow and become more efficient.- I led our weekly meetings surrounding campaign performance, forecasting, and brainstorming for enhancements.- I owned relationships with outside vendors/partners, coordinating with them to brainstorm new campaign ideas, discussing KPI results, and staying up to date on any new offerings available.

Greater Boston Area

I manage multiple multimillion dollar campaigns by monitoring day to day performance as well as driving continued efficiencies by making recommendations and changes to our strategies when opportunities arose. One major efficiency initiative that I led was a test with Google to better automate our bidding strategy to focus on our lower funnel in order to align better with program objectives and returns. We eventually rolled this out to our entire program and were able to improve efficiencies in the double digits as well as eliminate a third-party bidding partner, generating hundreds of thousands of costs savings annually in agency fees. Aside from driving the program forward through data, I also have been able to oversee several analysts though proactively identifying and outlining projects that would be value add for our team and managing their day-to-day roles. I have had the opportunity to work with multiple different teams and drive decisions that will continue to help the Paid Search program grow efficiently and hit planned KPIs, while keeping ROEs and ROIs above their targets.

Greater Boston Area

While I was on the Customer Marketing analytics team, I was able to make an impact by using both my data pulling and analysis skills, as well as my creative thinking to help communicate with customers their most valuable benefits and important information in order to help retain them year after year. When performing deepdive analyses, it was important that I knew what the messaging to the customer was, and how that might have affected results in order to make actionable recommendations. Knowing the data inside and out helped me communicate our results to upper management and continue to drive forward profitable campaigns. One part of this role I really enjoyed was able working cross-functionally with multiple teams in order to make sure we were mailing valuable communications to the correct group of customers and conveying to our partner teams what the data was telling us about how the customers were reacting to our campaigns. Overall, in this role I felt I was able to make a difference by keeping the customers best interests first, while also being able to use data to find cost savings and drive profitable returns.

Boston

During my time in the Analyst Development Program, I was able to gain valuable knowledge about the insurance industry and basic analytical skills that would help me dive into my future career. I rotated through three different departments and had multiple different projects within each of those. One of those departments was marketing, within paid search analytics, which was when I discovered that I wanted a role within marketing. On that team, I was able to learn about the search partners, grow my general paid search knowledge of best practices, and help grow the home product to take on a larger budget. The development program fostered the growth and knowledge I needed move into a full-time position with a confidence to succeed.

Boston, Ma

Bachelor Of Applied Science (B.A.Sc.), Finance, General And Management, 3.4 Gpa

Activities and Societies: Women's Varsity Soccer, Intramural sportsRelay for Life, Varsity Soccer

Study Abroad, Business Administration And Management, General

Study Abroad