Stephanie Crouch Email & Phone Number

Kitchener, Ontario, Canada

• Responsible for the flawless execution of Marketing and Sales plans within a retail territory consisting of 100 stores (Including Walmart, LCL banners, Sobeys, Shoppers Drug Mart, Metro, Longo’s)
• Interpret store level data/POS and leverage this together with category analysis to increase both existing program sales and incremental sales opportunities utilizing Companion Rep CRM.
• Collaborate with Key contacts at store level to gain incremental orders, secure secondary display, ensure on shelf integrity and availability, and execute feature pricing.
• Effectively managed a team of 3 Rovers and a full time Merchandiser to action inventory on shelf at key retailers which resulted in overall sell through of 80% (vs National average 72%) during the Christmas season.
• Surpassed Walmart National Everyday Business Growth Target in 2022 by 2% by improving on shelf availability, increasing display, and ensuring compliance.
• Overachieved individual targets by 150+% in 2 recent National Display initiatives (finishing 1st and 2nd respectively) resulting in increased sales, distribution, and market share for the brands.

Cambridge, Ontario

• Provide world class fitness instruction through a variety of entertaining, educational, and motivating classes to promote fitness and positive self-esteem in a safe environment.

Mississauga, Ontario, Canada

• Accountable for over 500 territory customers, 250 of which are serviced regularly for orders, merchandising, contracts, compliance, and equipment on a weekly, bi-weekly, monthly, or quarterly basis. The remainder of.
• Exceeded current metrics by finishing over 2.2% on revenue (positive gains during COVID) and positive values relating to EBITDA/profitability and OPEX.
• Collaborated with a range of contacts, including store managers, owners, franchisees, and food service providers which supported country-wide customer service levels and consistent approach to business operations.
• Conducted market surveillance on new opportunities and added customers to territory. Used Spring CRM and Margin Minder dashboard to analyze volume, revenue, and brand performance by customer and territory and monitored.
• Grew sales and volume by 50% across all brands by executing four display racks supported by digital marketing activity at UofT. This eliminated out-of-stocks and labour to stock cold vaults and secured preferred vendor.
• Finished in top 3 for the region in a monthly brand sales contest in November and December by overachieving sales targets by 20% and securing additional listings and displays in independent convenience outlets.

Cambridge, Ontario

• Surpassed quarterly sales revenue targets in last eight quarters and led Customer Service Team in % of target overachieved. Achieved goals in half the time required, often exceeding +200% at end of year.
• Provided consistent and legendary customer service by processing transactions in an efficient, accurate, friendly, and timely manner.
• Increased bank revenue through selling products and services, and referrals. Identified and solved customer inquiries, which supported TD branding and increased receptiveness to solutions.
• Supported team members (MSC, CSRs) in contributing to branch goals.

Ontario, Canada

• Increased sales volume and brand exposure through consistently servicing retail territory with approximately 27 mass, pharmacy, and grocery stores (including Walmart, Food Basics, LCL, Sobeys).Finished 2019 with 200%.
• Awarded membership to the exclusive 3D+ Club for employees who executed five or more 10+ unit displays.
• Surpassed monthly direct store delivery targets for ice cream category by 50% at Walmart by acquiring incremental listings over winter months which secured preferred positioning and display during summer months with.
• By increasing incremental numbers during winter months (less volume sales), the summer month targets were exponentially higher and gained a better overall position.
• Used Touch CRM and PitchBook to present store and banner-specific POS and Nielson data to highlight successes and identify opportunities.

Ontario, Canada

• Increased sales volume and brand exposure through consistently servicing an assigned retail territory with approximately 165 corporate and independent gas, convenience, and grocery stores.
• Used Matchstick CRM to manage business relationships and communication points that helped with meeting goals.
• Negotiated optimal product placement and display to maximize exposure, product quality, and freshness resulting in incremental category sales and volume.
• Implemented a consistent approach to making contact, using an 8-week call cycle for regular customers and a 4-week cycle for top customers.
• Improved share of space, presence, and fewer returns on outdated products through negotiating cooperative agreements for beneficial conditions including location and displays.
• Audited stores taking advantage of full payments without complying with negotiated agreements and offered smaller rewards with fewer conditions while still maintaining share of space.

Cambridge, Ontario

• Conducted effective sales and customer service, while executing and maintaining high quality merchandising.

Toronto, Ontario

• Managed national and regional accounts across various trade channels, with combined sales in excess of $7M.
• Grew combined account sales by 16%, by increasing distribution and products listings, and executing display activities.
• Utilized strong negotiation skills with flyer and display activity, with product launches that coincided with listing fees. This achieved more value with the same spend.
• Reduced spending levels by $520K, which represented an 18% saving from previous year by implementing appropriate co-op agreements.
• Devised unique methods to save money, including obtaining billback in free goods versus unit cost billback.
• Successfully achieved preferred vendor status with three accounts previously dominated by a competitor. Built planograms for customers, was first choice in co-op and flyer activities, listings, and additional display.

Mississauga, Ontario

• Awarded prestigious performance award as top Sales Representative for 1998.
• Managed five key accounts and a retail territory consisting of 250+ stores with combined sales in excess of $2.2M.
• Increased key account sales by 300% over two years, through establishing annual quotas and action plans.
• Reported directly to the Regional BD Manager and VP of Sales to review business plans for the year.
• Hired and strengthened new sales staff skills, through conducting training and monitoring development.
• Frequently called upon to provide input on retail priorities, which were conveyed to field sales personnel.

Toronto, Ontario

• Accountable for approximately $1M in sales volume, by maintaining and servicing existing accounts.
• Established annual budgets and action plan in conjunction with Corporate Account Director.
• Maintained and serviced existing Corporate Accounts and generated additional Sales volume.
• Arranged quarterly performance meetings with Corporate Accounts to review existing contracts and negotiate new ones based on need.