• Manage the progress of multiple projects across the Medical channel• Lead project status update meetings as well as creative briefing meetings• Be a liaison between Marketing and Creative to prioritize projects and maintain expectations• Offer solutions to improve process and communication between departments• Develop thorough project schedules• Resource scheduling and time management• Understand marketing objectives and provide suggestions to enhance solutions• Assess project health• Review feedback and resolve comments and edits• Assisted with social and email design when needed

• Built interdepartmental SLA documents• Discovered and implemented digital asset management solutions• Defined, refined and documented internal processes to improve efficiency and order• Developed a project management toolkit• Built operational templates to improve internal communication, planning and scheduling• Implemented an approval software solution for both internal and external use

• Develop and execute regional marketing strategies & campaign localization• Discover advertising opportunities• Manage production of digital and in-store collateral that drives awareness and generates sales• Develop process and product launch schedules for Marketing• Redesign and restructure the Partner Portal• Create new product strategy documents• Design new product launch emails and develop process for global launch communications• Plan marketing events outside of the industry for B2C engagement with our target demographic• Develop brand activations for B2C events for awareness and WOM • Support sales with marketing materials and training assets• Create retail training sheets for new products• Develop a region merchandising plan to execute in North America• Work closely with E-Commerce to develop Digital Marketing campaigns to drive sales• Plan and execute photoshoots for product launches by developing product USP’s and reviewing direct competitors to determine a detailed shot list and build scenarios highlighting the USP's• Project manage all digital work for online store, affiliate advertisements • Collaborate and manage creative agencies and other outsourced partners• Develop creative briefs and strategies for marketing campaigns• Manage the marketing budget for the North American region

• Created digital campaigns to execute through all online channels to increase online sales and product/brand visibility• Built a detailed social and digital plan around events, campaigns and products as well as created the digital assets• Developed a thorough communications plan for both consumers and partners as well as designing the communication itself• Managed the blog content and posting calendar as well as created and deployed supporting materials through social channels and direct communications• Promoted the brand, products and promotions through all social channels as well as gathering brand appropriate curated content to share throughout all channels• Maintained a high rapport with customers through community engagement and customer service via all social channels• Designed and managed the production of all new pages for the website• Executed a full open graph update on all website pages and developed an open graph plan and tracking sheet• Worked with social influencers to promote the brand and products• Managed the UserTesting process to test the usability and gather design feedback for the website• Created various illustrations and photographs for social content• Designed all direct communications to consumers and partners as well as product announcements• Tracked and analyzed all social and email marketing data to develop targets and campaign execution strategies• Managed the organization, concept and execution of photoshoots for social media and PR • Conceptualized, designed and wrote all social media campaigns as well as strategic planning the campaign execution

Successfully planned and organized the setup and execution of trade show booths to promote the brand, showcase new products and engage new potential customers. • Developed company presentations• Coordinated shipping for events, merchandising, and sampling programs• Provided production support to Graphic Designer• Designed newsletter for partners• Conducted social media reviews for partner sites to maximize their
 We-Vibe sales and brand initiative• Developed a full analysis of comparison reviews for product development to ensure the quality of future products• Managed the organization of various trade show events• Assisted with development, planning and implementation of marketing communications programs

Successfully gained new clientele as well as maintaining a positive rapport with existing clientele by displaying leadership and knowledge on the front line.• Achieve weekly personal sale goals• Customer relations• Managed the cash orders• Oversaw the end of day protocol to ensure all materials were in order and present for shipping• Generated sales and attracted new clientele

Successfully managed the game-day staff for almost 5 years as well as executing the merchandising and generating sales for the World Juniors, Stanley Cup Playoffs in 2006 and various concerts.• Managed inventory for 8 internal locations as well as 2 external• Maintained the visual merchandising for 8 internal locations• Led team members to generate sales and maintain brand standards for the Ottawa Senators• Manage inventory levels of kiosks