Director Of Loyalty
Current•Leads efforts including strategic enhancements, tactical execution, business process optimization, and program management.•Optimize loyalty program design through continuous evaluation of program performance, customer engagement, and industry-wide best practices.•Interacts regularly with the company's Executive Leadership Team to set strategic direction for loyalty program.•Increases customer engagement to encourage revenue-generating behavior.•Manages loyalty program budget.•Monitors program KPIs to understand and improve the dynamics that significantly impact both the loyalty budget and the company's bottom line.•Oversees usage of and compliance with loyalty program brand equity.•Identifies opportunities to continue to grow brand recognition.•Guides the efforts of various departments to create and implement compelling messaging to drive excitement and understanding of Loyalty Marketing promotions.•Responsible for budget development, expense control and/or revenue generation for a department.