Stephanie Danner Email & Phone Number

Los Angeles, Ca, Us

Seattle, Wa, Us

Leading a cross-functional team to deliver Q4 product marketing strategy and program management for North America Stores, driving $XXB in featured product sales.

Seattle, Wa, Us

Led a talented team of marketers to drive discoverability and sales for products delivered on Same-Day and One-Day shipping in North America. We aim to delight customers with the broadest selection of products at the fastest speeds ever for their 'need-it-now' shopping missions.

Seattle, Wa, Us

From Aug 2022 to Jan 2023, I led B2B Marketing for Amazon Launchpad, an accelerator program for entrepreneurs on Amazon's online store. This gated program provides resources, expertise, and global marketing support to help showcase and deliver unique products to millions of Amazon customers. In January 2023, due to a re-organization, I shifted to an on-site marketing focus, driving discoverability and sales of these products on Amazon's online store. I leveraged Amazon's machine-learning models to showcase these products to customers in relevant occasions, directly driving $271M in incremental topline growth.In June 2023, I shifted my focus to lead Amazon Prime marketing on-site, leading a team of marketers to drive Prime member balance. I authored a cross-team Go-To-Market plan presented to the CEO of Worldwide Amazon Stores to deliver best-in-class customer experience for both Non-Prime and Prime customers, with a special focus on events like Prime Day, Prime Big Deals Day, and Black Friday. I built a learning agenda and experimentation roadmap to garner insights on targeting, creative, and messaging. We ultimately beat our sign-up goals by 1.6M members, and increased YoY Homepage campaign count by 174%, views by 687%, and clicks by 556%.

Leuven, Be

- Led a talented team of marketing professionals that creates Consumer Connections strategy for 21 brands across the US: paid media (traditional and digital), experiential and sports marketing, influencer marketing, and performance management. Grew net revenue across portfolio +9.2% in 2021 despite COVID challenges.- Led relationship with media agency and partners, overseeing $30 million media budget. Defined annual learning agenda including Kantar cross-media exposure studies, MROI, A/B testing, and IRI/Nielsen lift studies.- Spearheaded digital transformation through Data 1YP project, including first-party collection, third-party enrichment, digital activation, and closed-loop attribution. Built real-time Datorama and PowerBI dashboards to create single source of truth for marketing performance across all social and programmatic partners.- Spearheaded national marketing communication and planning with internal sales team as well as B2B clients (wholesale and retail partners).

Leuven, Be

Leuven, Be

• Responsible for sales and marketing of our craft and import beer brands in the Western Region. Grew annual portfolio net revenue +25.3% during tenure. • Responsible for full development of strategic 1YP, including volume forecasting, retail partnerships, regional marketing strategy (incl. multicultural), pricing, and analysis of current and future competitive landscapes.• Planned and executed 360 integrated marketing campaigns (owned, earned, paid execution).• Led cross-functional teams to drive sales across all channels: grocery, mass, casual dining, venues, convenience, club, etc. Directed 16 sales managers, 59 business development reps, and 1 marketing brand manager. • Collaborated with West Coast craft breweries to develop disruptive new products to satisfy diversifying consumer preferences. • Brought Golden Road Brewing from #7 craft brewery in LA MULC in 2018 (0.42 share of beer) to #1 craft brewery in 2020 (1.25 share of beer). Brought Four Peaks Brewing from #2 craft brewery in AZ MULC in 2018 (0.96 share of beer) to #1 in 2019 (1.15 share) and #1 in 2020 (1.35 share of beer). Achieved through successful innovation pipeline, enhanced retail/wholesale partnerships, and strong 360 integrated marketing campaigns.

Leuven, Be

•Led Sales & Retail Marketing for the Small Format channel (convenience and package liquor) for the Western region. Responsible for 21,000 retailers and $630 million in Net Revenue. •Led and motivated a team of 10 Key Account Managers to drive results in major retail accounts including 7-Eleven, Circle K, Total Wine, and ampm. Developed bench of talent (4 promoted after 2 years in role) and improved employee engagement by 8%.•Collaborated cross-functionally with pricing, wholesale sales, operations, and supply as member of senior leadership team. Reported directly into Regional Vice President.

Leuven, Be

• Developed B2B sales strategy for small independent businesses across the Western region.• Created and implemented scalable Sales programs designed to grow market share at store-level.• Directed the Trade Activation Manager program, a team of 82 specialized sales representatives dedicated to off-premise execution. • Managed $11 million budget for headcount, in-store marketing materials, activation, and sales strategy initiatives.• Results: improved share in channel by 31% in 2016 with >100% target achievement on key programs.

Leuven, Be

• Managed and tracked returns on a $17 million budget for sponsorship acquisition, expansion, and activation. Coordinated a cross-functional team to drive >100% monthly target achievement.• Developed and cascaded 2016 corporate sponsorship strategy to 40 employees across 7 sales regions.• Integrated cashless payment and app integration at several large-scale music festivals (including StageCoach, HangOut Fest, and EDC) to enhance Bud Light's partnerships. • Strategized and executed brand activations for 360 marketing campaigns at large-scale music festivals, including Budweiser's Bud & Burgers.

Leuven, Be

Completed nationwide cross-functional management development program with experience in all business areas, including sales, marketing, brewing, operations, and logistics. Program included:• Developing two websites: (1) a project management website to create a digital workflow/automated approval process of sponsorship documents through Legal, Procurement, and Sales personnel, and (2) a website called AB Sign Zone that allows distribute to build and print custom in-store marketing material from pre-approved creative elements.• Experience aligning a variety of experiential and creative agencies to a core creative idea for above-the-line and below-the-line marketing. Specific project: Bud Light NFL 2015.

•Researched and recommended policy reforms to aid in the employment of persons with disabilities in Mauritius; reforms to be implemented by the Ministry of Social Security in 2014. •Created a proposal for a new welfare-to-work program as an integral member in a team of officials from the Ministry of Finance and Economic Development, Ministry of Social Security, Human Resources Development Council, World Bank, and United Nations Development Programme.•Invited to speak at U.S. Embassy event.

Boulder, Co, Us

•Assembled due diligence documentation for investors under CEO supervision.•Assisted Director of Operations, CEO, and Chief Creative Officer with day-to-day tasks, customer service, e-commerce, and sales.•Managed social media campaigns on Facebook, Twitter, and company blog.

Emeryville, Ca, Us

•Provided litigation support for expert witnesses on high-stakes cases.•Accurately analyzed data and evidence using Excel.•Worked on a variety of litigation matters, including antitrust and intellectual property claims.

- Sold and helped design high-end cakes and cookies to (sometimes) high-maintenance customers.

Us

Bachelor Of Arts (B.A.), Economics, French

Education record