Stephanie Connell Email & Phone Number

Australia

The main aspects of my role were coordinating online marketing strategies, developing pricing strategies, inventory management and ad-hoc research projects, along with managing the owner's email account and diary.Specifically this involved;- Developing pricing strategies for scheduled cruises, private charters and groups to be adopted by the sales team- Working closely with the executive team to re-launch the cruise products after the forced COVID-19 shutdown- Coordinating online marketing activities including creation of Google AdWords campaigns, email marketing campaigns and social media campaigns with the offshore digital marketing team- Coordinating enhancements to the multiple company websites and reservation systems with the offshore digital marketing team and system developers- Proofreading digital content and marketing collateral ready to publish- Managing and following up the status of all outstanding projects and providing the owner with progress updates- Management of the owners email account including effectively responding to emails in a timely manner- Management of owners diary and schedule- Responding to all guest feedback via either phone or email and handling customer complaints- Research on various upcoming projects- Anticipating needs and priorities and effectively managing critical tasks- Periodically assisting the sales and operations teams when required

Sydney, Australia

In my role as revenue manager I was responsible for the revenue management function for the Sydney and Darwin properties at Oaks Hotels, Resorts and Suites. It was my responsibility to achieve budgeted RevPAR and positive STR RGI performance. This involved;• Implementing revenue management operations and procedures and embedding a revenue management culture• Developing, implementing and driving pricing strategies to grow revenue and RevPAR• Daily pick-up analysis, strategy adjustments and reporting• Analysing daily competitor pricing, business trends and historical data to best position the Oaks properties• Identifying new revenue opportunities• Providing daily, weekly and monthly reporting along with recommendations to improve short and long term strategies in a dynamic and quickly changing market• Providing a monthly dynamic forecast by market segment• Optimising revenue through all channels for an ideal market segment mix• Managing and overseeing strategy for all 3rd party distribution channels and maintaining and growing relationships with account managers• Conducting daily revenue meetings with hotel managers to identify market opportunities and plan ongoing revenue generation initiatives• Building and maintaining relationships with staff and key stakeholders at Minor Hotels as well as in the Australian hotel and tourism industries

Sydney, Australia

In my role as revenue and marketing manager I was responsible for the revenue management and online marketing for the holiday parks. This involved;• Liaising with the community managers at the 12 holiday parks to create, implement and monitor rate structures and strategies for revenue growth• Management of rates, availability and restrictions for all properties in the RMS reservation system• Recommending, implementing and monitoring pricing strategies and promotions• Continually monitoring competitor rates and strategies• Staying up to date with special events in each location and their associated impacts on rates and demand• Creating and maintaining listings on various online travel agents, accommodation sites and all 3rd party distribution channels along with building relationships with the account managers of each• Liaising with website developers to drive the deployment of new micro sites for each holiday park. This included of design and usability of the online booking function• Maintaining and growing relationships with key stakeholders in the hotel and tourism industry

Sydney, Australia

In my role as revenue and marketing manager I was responsible for creating a revenue management culture across the 12 properties, growing revenue and RevPAR YoY and managing marketing strategies. I was also responsible for the website, email database and group inquiries.This involved;• Developing and implementing rate structures and strategies for the approx 400 rooms• Daily management of rates, availability and restrictions in DeaS and RMS9+• Continually monitoring competitor rates and strategies• Staying up to date with events in each location and in Sydney and their impacts on rates and demand• Creating and maintaining listings on all online travel agents and 3rd party distribution channels• Resolving issues and trouble-shooting solutions with the reservation system• Liaising with website developers to facilitate updates to the website and online booking process, leading to improved usability and increase in conversions• Maintaining the email database in MailChimp and creating and sending regular internal communication and external eDM’s• Creating and maintaining social media accounts to give the company an online presence and alternate channel to interact with past, current and future guests• Analysing individual property needs and quoting group enquires which would result in positive RevPAR growth• Managing the deployment of Google Adwords campaigns to promote the properties online and drive traffic to the Sydney Lodges website• Managing the deployment of Revinate and TrustYou accounts to coordinate guest reviews. This also involved training staff on how to use these systems and how to respond to ensure guest satisfaction and repeat business• Maintaining and growing relationships with owners and staff at all properties and understanding their individual as well as shared needs • Maintaining and growing relationships with key stakeholders including contacts at IDeaS, RMS, all OTA account managers and website developers

Sydney

In my role as market manager I was responsible for growing revenue and production for hotel partners in the Australian Capital Territory and regional New South Wales.This involved;• Growing and maintaining relationships with the 1,500 hotel partners listed on Agoda.com in the ACT and regional NSW regions through scheduled calls, emails and monthly market visits• Identifying and signing up new properties in these regions which could potentially be listed on Agoda.com• Growing transactions, revenue and production for hotel partners through creation of promotions, improvement of content and parity and rate competitiveness online• Resolving issues and trouble-shooting errors that arose with the listing and linked channel management systems• Monitoring market developments and understanding the impact events have on the demand for the markets and properties in these regions• Managing the contracting process for new hotel partners and facilitating the setup of online listings including all content and channel connections

Sydney

As management executive I was responsible for all aspects of revenue management including pricing and inventory management and managing the development of the TourChief.com website, including associated online advertising. In earlier roles with the company I was responsible for the operation and function of the reservation system and assisted the online sales and marketing manager in all online marketing activities, strategies and campaigns.- Pricing and average rate analysis to grow revenue for the Sydney Showboats and Magistic Cruises brands through recommending, implementing and monitoring pricing strategies- Daily yield management of capacities, inventory and allotments across various market segments for four vessels- Analysing sales trends and forecasting demand in order to identify potential growth opportunitiesManaging the development of the TourChief.com website with off-shore developers including suggestion of design features and enhancements for improved usability and functions to increase conversion- Management of Google Adwords campaigns- Online brand and product management, copywriting and content editing for SEO/SEM- Maintaining and growing key client relationships with suppliers in the Australian tourism industry- Developing and executing online marketing strategies and promotions to grow online bookings- Development and maintenance of the custom built reservation system, including liaising with developers to create and improve features, reports and usability for both staff and online customers- Training staff and new starters on the reservation system and trouble-shooting solutions if issues or questions arose

Sydney

In my role as front office guest services I attended to all front desk responsibilities at Travelodge Sydney.This involved;• Facilitating guest arrival and departure while providing customers with a positive experience• Converting, processing and confirming reservations over the phone or at the counter• Answering incoming calls, dealing with customer inquiries, complaints and requests• Balancing the till and credit card machines at the end of each shift or day

Bachelor Of Business (Tourism Management), Business & Tourism

Hotel Revenue Management Certificate

Statement Of Attainment, Executive Assistant Organisational Skills

High School Certificate