As part of the Monetization and Growth Team and working in very close collaboration with Production and Game Design; I manage Magmic's User Acquisition efforts and Social Media presence. More specifically, I am responsible for the following:- Assist in daily operations of Magmic's mobile User Acquisition efforts- Create / Manage reporting on weekly A/B user acquisition tests- Manage Ad Network accounts as per best practices- Grow / Manage social media accounts / presence- Plan / Execute Magmic's mobile game launch activities in a fun, creative and engaging manner- Research / Present digital marketing best practices for various marketing initiatives- Acquire high-quality users using digital marketing best practices at the lowest rates possible- Build / Maintain partnerships with an array of digital marketing companies- Work closely with our Director of Growth to plan and execute user acquisition strategy and tactics.

I entered this ever-changing industry with no prior experience and adapted to its fast paced environment by perfecting my ability to prioritize as well as empathize with my clients on a daily basis. I was responsible for 70 -100 accounts simultaneously, ranging from very low or high monetary budgets + in weekly revenue. I pride myself in being able to make all of my advertisers, big or small, feel like they have my undivided attention. Here are some of the daily tasks I had to perform:-Developing long-lasting relationships with advertisers (Uber, Forward Leap Marketing, BarkBox Inc., etc)- Negotiating T&Cs and marketing budgets with current advertisers- Managing and growing our current advertiser accounts- Building online campaigns and updating their content daily- Ensuring compliant traffic sources- Recruiting new campaigns for online advertising (CPL/CPA/CPS) - Representing MaxBounty at conferences across North America (Affiliate Summit East and West / LeadsCon)- Reviewing/Analyzing monthly financial reports - Optimizing affiliate promotional traffic to adhere to the advertisers goals

From those first American Eagle pieces I coveted as a young girl, the brand became far more than clothing - it represented an entire lifestyle, a form of self-expression that I embraced wholeheartedly. Walking into their stores felt like stumbling into a world brimming with exciting possibilities for self-expression. So when the chance arose to join their team, it felt like a homecoming.With boundless enthusiasm, I aimed to recreate that same magic for every customer. More than just selling clothes, I wanted to take people on "boutique-inspired journeys" tailored to their individual tastes and lifestyles. By truly understanding each person's aesthetic, needs and budget, I could provide deeply personalized service that forged authentic connections. This consultative approach sparked more than just transactions - it ignited long-lasting bonds and brand loyalty that continually strengthened over time.But breathing life into this elevated experience required stellar operational dexterity. I immersed myself in the fast-paced retail environment through collaborative teamwork across departments. Whether on the sales floor, in the stockroom or at the registers, I helped harmonize each touchpoint into one seamless experience ecosystem. This innate ability to proactively address potential needs elevated customer journeys into full-service hospitality affairs.Orchestrating an atmosphere that purposefully allowed each customer to fully immerse themselves in American Eagle's world is where it all started and, while many might dismiss a retail job as a fleeting phase, for me it unearthed a wellspring of talents I had yet to recognize within myself. It was a transformative role that allowed me to finely hone a foundational set of skills.