• Write and edit engaging and relevant blog content for an IT audience to promote company services.• Analyze and research pertinent topics to develop insightful and persuasive content. • Interview subject matter experts to create content to educate and inform the target audience.• Collaborate and communicate with remote team members via MS Teams.

• Wrote and edited detailed reports based on buyer research that provided B2B technology clients with insights on how to improve customer success and sales win rates.• Analyzed text and followed strict style guide to ensure consistency in report format and layout. • Created and maintained coded databases of buyer insights using Airtable.• Met deadlines and drove initiatives in a fast-paced environment as a self-starter.• Collaborated and communicated with remote team members via Zoom, Slack, Salesforce, and Box.

• Wrote professional and engaging content for all digital and print materials for a variety of audiences using comprehensive research.• Planned and posted all website updates using WordPress CMS and executed the social media calendar to drive school awareness and enrollment.• Developed and managed the annual marketing calendar and budget ensuring consistent brand communications.• Managed relationships with various external groups such as Board of Directors, volunteers, agencies, and media to ensure timely launch of programs.

• Designed and created content for website that helped parents easily find the best preschool for their children.• Wrote and updated content using Joomla! CMS.• Developed Directory of Oakville preschools through extensive research that was available for download on the website.• Generated revenue from sales of Directory and on site advertising.• Drove visitors to the website though blog, social media content and online advertising opportunities.

• Managed and executed national marketing programs to increase sales of the products in the Lunch category. Strategies included: television, radio, print, outdoor and in-store media (POP).• Analyzed key campaign drivers and monthly metrics and turned results into actionable recommendations.• Maintained relationships with external advertising agencies and internal groups to ensure timely launch of programs.• Developed and managed the fiscal marketing plan and budget; conducted competitive and marketing research.