Marketing & Communication Specialist.

- Defined an employer branding strategy and plan, from conception to implementation, including resources and associated budget- Established an employment branding network across the country (5 companies), to ensure successful execution of branding strategy, in line with global company guidelines- Designed and developed internal and external communication initiatives, job fairs and events for EVP promotion- Coordinated the application of employee satisfaction surveys, studies of organizational climate and culture, as well as international projects- Worked closely with the HR Business Partner team to understand their needs and support them through talent acquisition, employee experience analysis and employer branding topics- Managed local schools and universities relations, internship protocols, student awards and other initiatives- Developed and implemented several internal digital platforms, for Portugal, such as: the Employee Advocacy Hub, the local intranet and the E-learning platform- Prepared and performed all sort of content writing for handbooks, flyers, newsletters, PowerPoint decks, internal magazine articles, speeches for internal events, etc- Monitored relevant KPIs and issued monthly reports for success tracking and continuous improvement driving.

- Daily interacted with Clients and Business Partners- Ensured and managed the effective implementation of the global marketing strategy within all 23 international markets (EMEA, LATAM and APAC) and its +400 points of sale- Suggested solutions to widen up, stretch and differentiate trade marketing activations, considering product portfolio, country, market and store- Prepared and shared all marketing documents, final artworks and design materials - Implemented and managed communication for store openings - Organized international events for the New Season release- Aligned and shared results, best practices and lessons learned with Sales Team and Administration (every two weeks).

- Designed and reviewed marketing & communication strategies and audience targeting recommendations per company/brand and product line (B2B)- Launched and managed all company’s social media channels (LinkedIn, Facebook, Google+, Youtube, Instagram and Twitter)- Launched and managed company’s website (for all 8 main companies around the world)- Performed data analysis to deliver actionable insights & recommendations that influenced short- and long-term digital media strategy- Organized corporate events and managed internal communication tools, hand-to-hand with the HR Team- Managed and organized international events and trade fairs (Portugal, Spain, Germany, UK, Mexico, USA and Mozambique)- Managed public relations and press consultancy- Performed all sort of content writing (articles, product descriptions, catalogues, datasheets, interviews, social media copy, scripts and guidelines, corporate communications, manuals, etc)- Worked cross-functionally with Sales, Product Management, Engineering and R&D to manage all product communication and go-to-market strategy and campaigns- Participated in Agile and UX/UI projects, such as the design of the X-Series Prototype.

- Development of ATL, BTL and TTL campaigns for clients such as Petrotec Group, A400, ASUS, Donuts, Portugal Fashion, among others- Monitoring projects' creative process- Integration of multidisciplinary projects related to business strategy development for main clients- Conducting feedback meetings with clients and new business meetings (market research)- Developed annual forecasts

- Sports writing: pre-match reviews, game coverage, live reports, stats and comments- Official website update and content management- Social media management (Facebook and Google+)- Design of new and creative ways to promote online supporters and website visitors engagement