Drive the company’s commercialization strategy and implementation along with managing investor relations.

Developing and implementing go-to-market strategies for accelerating new product launches including business development, product management and marketing all through the Voice of the Customer lens.

Accountable for data driven performance marketing solutions customized for clients across the crop, livestock and produce industries. Develop best in class marketing plans that balance innovation with trusted tactics based on customer journey. Lead custom solutions, events and market research with a total team of more than 25 focusing on customer experience, actionable intelligence and revenue-generating media campaigns.

Focused on growing the internal service group of data driven marketing services supporting Farm Journal's go-to-market strategy across divisions including digital, broadcast and print. Elevated customer experience targeting all markets including crop, livestock and produce. Implemented business process and software solutions to maximize profitability, tracking, traceability and cross functional efficiency. Managed a virtual team of 25 fulltime and freelance employees with a concentration on customer service, business acquisition, retention and innovation.

Led the custom content development, marketing services, events, corporate marketing and market research teams for Farm Journal focused in the agricultural and produce industries. Built and maintained strong relationships with clients and thought leaders ensuring client expectations are met on all levels with custom content development. Accountable for managing budgets, financial monitoring and reconciliation of individual projects and the overall picture. Managed a strong, innovative and creative team focused on growth.

With the acquisition of Vance Publishing by Farm Journal Media, this newly developed corporate role worked across all the Farm Journal platforms to develop and distribute content and marketing services in the agricultural and produce industries. Additionally, led events, corporate marketing and market research.

Led the National Sales Team and business direction for the Protein Division which included Drovers Cattle Network, Dairy Herd Management, Cow-Calf Producer, PORK Network and Bovine Veterinarian. In addition to marketing and sales responsibilities, identified and developed new areas of communications marketing designed to increase the value of Vance's transactional platforms between marketers and producers/ranchers.

Accountable for developing and implementing global sales and product training programs including a global learning platform to maximize business objectives.Developed and implemented a global sales and product training programs from the ground up. Sold the President of Novus Animal Nutrition Solutions, Vice President of Human Resources and Global Sales Vice President in design format and the selling process of Miller Heiman. Introduced a global learning platform integrated with SalesForce.com to maximize business objectives. Became certified to teach Miller Heiman’s Conceptual Selling, Strategic Selling, Large Account Management, Coaching and Funnel Management. Trained more than 150 sales representatives in Strategic and Conceptual Selling in more than 20 countries in less than 12 months. Continue to grow the program with additional training programs and reinforcement tools.

Developed business strategies including marketing and positioning for a portfolio of animal nutrition products in seven world areas targeted to the dairy and beef markets. Responsibilities included managing a staff of up to six, launching three products, developing localized training programs and working on acquisition teams. Grew the global business from less than $20 million to more than $75 million.

Managed marketing, pricing, forecasting and positioning for an extensive product line of canine, feline and equine pharmaceuticals resulting in more than $100 million in total sales. Responsible for product line profitability, life cycle management, distribution strategies as well as sales force promotion. Main priority included re-launching of ProHeart 6.

Oversight responsibility for all communications between three agencies, four business managers and fourteen product managers for focused on herbicides, insecticides, fungicides and seed treatments in corn, soybean, cotton, rice, peanuts and horticultural markets. Accountable for agency management, communication plan development, product branding strategies, $22 million budget oversight, market-wide communications programs and campaign measurement.

Accountable for public relations efforts such as magazine, newsletters, news releases, radio programs, brochures, media relations, promotional displays and other programs for checkoff and membership organizations. Started a magazine and made it profitable in the first three years.

Played an active role in developing, estimating, and costing out projects for DEKALB Genetics Corporation, Pfizer Animal Health and Cenex/Land O’Lakes. Earned a National NAMA award for leading the National DEKALB Seed Catalog production.