Led overseeing customer programs by segmenting and engaging clients through data-driven marketing campaigns. Managed a comprehensive customer review program, collecting and analyzing customer feedback and fostering partner relationships to execute co-marketing initiatives, all while taking a leadership role in driving effective marketing campaigns.* Segmented customers based on demographics and behaviors for targeted marketing campaigns* Conducted regular customer surveys to inform marketing strategies and tactics.* Worked cross-functionally to share customer feedback with CX, Sales, and Product* Conducted interviews, wrote, and published 10 case studies.* Generated reports about customer sentiment that influenced brand messaging

Deliver expert services as a freelance web designer and content writer. Conduct detailed analysis to evaluate potential client business needs and specific requirements. Partnering with users to translate requirements into sitemaps, user flows, customer journey maps, wireframes, mockups, and prototypes. Conduct usability testing on prototypes or finished products to assess the quality of a user experience. Produce tools such as personas, usage scenarios, site maps, taxonomies, and wireframes.* Designed and developed six up-to-date, high-quality, data-driven, user-centered, and search engine optimized (SEO) websites for various clients and key stakeholders.* Formulated plans to streamline website design development functions and led detailed user testing to determine improvement areas.* Collaborated with potential clients to collect data about business goals and target audience.* Defined design guidelines, standards, and best practices that aided in creating low-fidelity and high-fidelity design plans for the client.* Leveraged key expertise while creating a customer persona and developing needs and interest profiles.