Innovative, forward-thinking, and dynamic senior marketing leader with a proven history of enhancing brand potency, cultivating demand, and boosting conversion rates. Adept at crafting impactful creative solutions and nurturing external relationships to elevate brand awareness and consideration across diverse portfolios.I have contributed to the success of StrataTech Education Group, a trailblazer in higher education dedicated to skilled trade training. My role encompassed the orchestration of comprehensive marketing strategies and campaigns for several prominent brands, including Tulsa Welding School (TWS) and The Refrigeration School (RSI), spanning multiple national locations.I am accountable for devising strategic marketing approaches, spearheading demand generation efforts, managing budgets, overseeing media strategies, and executing multifaceted integrated campaigns across both traditional and digital platforms. My proficiency extends to content generation, social media engagement, audio and video production, event coordination, internal and external communications, brand strategy, and insightful marketing research. Leveraging my expertise in marketing analytics, I ensure data-driven decision-making and optimal campaign outcomes.Adept in public speaking and dedicated to corporate social responsibility, I possess a wealth of experience in skillfully overseeing diverse agency partnerships and cohesive marketing teams. My leadership has consistently yielded impressive results, focusing on demand generation, conversion enhancement, brand strategy refinement, creative direction encompassing digital and marketing communications, AI integration, website development, CRM utilization, and adept project management. I am well-versed in the effective utilization of DAM/VAM platforms to streamline asset management.My achievements underline my commitment to driving innovation, fostering brand excellence, and achieving tangible marketing outcomes.

Adjunct faculty for Grand Canyon University (GCU) , Colangelo College of Business - Marketing. Instructor for undergraduate courses: Marketing Strategy; Consumer Behavior; Digital Marketing; Marketing Research. On ground and online instruction experience. Received Dean's recognition for Faculty Excellence based on student outcomes and student feedback.

Independent Consultant for Arbonne International promoting clean products focused on holistic health and wellness. Includes clean, green health, nutrition and skincare products. Empowering people to flourish with clean, healthy and sustainable living. Global network marketing organization. Certified BCorp.

Expert marketing strategist and brand consultant; affiliate, influencer and network marketing. Also focusing on brand development, research, brand architecture and creative (brand identity, logo, icons, brand personas and archetypes); Communications Strategies (internal and external and public relations). Digital Marketing and content creation for brand amplification and results. Focus on brand storytelling and creating strong, effective and highly engaging brands focused on humanity - creating meaningful and relevant connections with consumers. Brands that are genuine, authentic and create an impact on the lives they touch. Brand Perception Research including focus groups and competitive research to help identify brand's unique product/service attributes and white space in marketplace. Also proficient in helping to craft organizational culture and change management. Event management. Inspirational and motivational public speaking on brand, marketing, and the importance of organizational culture.

AZTV - Channel 7 - Phoenix AZ and MeTV. Responsible for station branding and marketing strategies to promote the station, boost market awareness and programming to increase viewership. Also responsible to create unique and creative marketing promotions for the sales team resulting in increased revenue and new advertisers. Responsible to lead major station community service campaigns including "Stuff the Bus" to support back to school supply donations, Military Veteran support campaigns and Food Drives. Coordinated on air contests with station sales and production teams. Held B2B public speaking workshops to help business owners with marketing strategies to improve their awareness and sales. Coordinated station events including community events, live on air takeovers and advertiser segments. Worked on Community Social Responsibility with major organizations like United Way.

After directing the marketing division for a total of 13 years at Chamberlain University, I was recruited to lead brand marketing & product campaigns at a leading technical education training provider. Here, I steered the marketing team in designing and implementing vivid marketing strategies to boost profits and enhance the institution’s highly differentiated brand. In addition, I increased brand awareness via proactive research and integrated campaigns, targeting suitable interactive channels. I also directed the brand, creative, and product/segment marketing divisions in reaching all organizational goals and achieving critical performance metrics.Contribution Highlights: Grew the institution’s reputability and led student recruiting through direct response media channels, events, and promotions.  Directed a tailored direct response marketing and communications strategy. Supported demand generation, business development, market share, and brand identity for all products and audience segments.  Employed key insights to influence decisions based on data to optimize team performance. Achieved YoY increases in brand performance and metrics, boosting inquiries and slashing cost per inquiry needed to meet business objectives.

Appointed by AdTalem Executive Leadership and CMO to lead the re-branding of a publicly traded global higher education organization, DeVry Education Group, to AdTalem Global Education (parent company of Chamberlain University). Responsible to create the new brand logo, develop overall brand strategy, platform and architecture, brand standards/creative, content & communications plan, and lead global organization wide rollout and events for both internal and external audiences. Experienced with working with global teams, across various countries, to implement the re-branding and story narrative to resonate with all global audiences. Also collaborated with global teams to fully understand the cultural differences of each country to best align the brand's key attributes, values propositions, creative and messaging to align with each unique market's target segments. I was also part of a core global leadership and communications team with specific experience in successfully navigating through crisis communications during a natural disaster.

My expertise in marketing would soon expand over into intensive branding objectives for the college. In my new role heading brand marketing and communications, I directed a diverse professional staff of more than 20 team members. Here, I guided all aspects of marketing, creative, and branding strategies to enhance organizational growth. I anchored internal and external communications encompassing public relations, marketing, advertising, talent acquisition, and communication functions. In addition, I steered planning for all marketing, enrollment, and budgeting annually within a multinational matrixed institution.Contribution Highlights: Supervised the creative integration team working on brand story telling for the university’s webpage. Utilized rich media tactics, as well as social media tools to enhance based on performance and analytics. Overhauled performance management focused on student retention, brand awareness, and lifecycle journey mapping.  Encouraged strong relationship building tactics for internal/external staff and agency business partners. Performed as Editor-in-Chief of The Chamberlain, a quarterly brand publication dedicated to academic scholarship, alumni success stories, and highlighting the nursing industry.  Directed environmental branding, policies, standard operating procedures, and serviced level agreements for 21 campuses, the Adtalem Global Headquarters.

After a notable high-performing 2-year tenure as Marketing Manager, I earned another promotion to director over all college marketing programs. For the next 8 years, I led a vertical growth strategy consisting of research, development, and competitor analysis to implement new programs and campus locations. Contribution Highlights (Chamberlain College of Nursing): Steered the deployment of ten new certificate and degree programs for the university. Facilitated rebranding endeavors to drive the transformation from the “College of Nursing” to University involving the diversification of new healthcare disciplines. Developed a customized online platform for VDP and personalized products.  Improved the Chamberlain brand and launched the organization’s website and social media platforms.

My biggest career growth opportunity to date would be at a at a multinational college offering nursing degree programs at the associate, bachelor, and master-degree levels. As the institution’s new Marketing Manager, I tracked market trends and generated successful advertising campaigns. I also conceptualized and developed new pricing and targeting strategies established on demographic data. Most notably, I collaborated with school executives to facilitate brand strategy and management. Contribution Highlights (Chamberlain College of Nursing): Navigated the rebranding campaign for DeVry’s acquisition of the Deaconess College of Nursing.  Spearheaded the transformation of the Deaconess College of Nursing to the Chamberlain College of Nursing.  Built brand identity package consisting of a new logo, brand guidelines, and automated messaging.

My next position would have me driving new product launch promotions for prominent consumer goods manufacturers. Day to day, I oversaw, the instore merchandising for new product placements as well as built strategies to boost performance of existing products through cross promotions. My ultimate responsibility was to boost the performance metrics of product sales within my assigned region which including overseeing a team of 30 product merchandisers. Contribution Highlights: Spearheaded all brand marketing efforts involving a new consumer product brand marketing and product launch. Directed the retail merchandising and sales performance across the customer portfolio for the CPG clients including: Del Monte Foods (Starkist, 9-Lives, Pounce, Contadina, Del Monte), and Glaxo Smith Kline Pharmaceuticals (Tums, Aquafresh, Nicoderm).

After serving a 2-year tenue as a senior manager in marketing for BarterCorp, I accepted a new position to lead the marketing for a prominent trade industry publications and events at a Chicago publishing firm.Contribution Highlights: Managed all aspects of marketing for trade publications: POP Times, POP Design, and Home Design Magazines.  Led the In-Store Marketing Institute encompassing point of purchase, retail, brand, and consumer marketing.  Streamlined all marketing communications, brand management, print production, creative art direction, event management, and B2B/ B2C marketing.

My next role would be my first major promotion within the Marketing profession. Here, I steered brand marketing, strategy, promotions, advertising, communications, and PR initiatives for over 1800 clientsContribution Highlights: Nurtured a solid client relationship to build effective advertising and marketing campaigns Navigated all elements of media buying, creative, print production, graphics, audio/video production, and event coordination. Earned numerous promotions based on a solid track record of performance and results

In this role, I supported pre-production, production, and post-production for the WGN & Tribune Networks. I also prepared and audited written material, such as scripts, stories, and conducted interviews with top experts to ensure that programs presented cutting edge, late breaking, relevant, factual information in compliance with industry standards.Contribution Highlights Performed as the Afternoon Producer for the WGN and Tribune Radio Networks.  Formulated National News feeds and led the writing, editing, interviewing, and production process of audio feeds and programming.