- Responsible for total Sales Management and Customer Business Development for the Company’s full line of brands across all retailers, including Amazon - Proven experience managing and cultivating relationships in national and regional customers across Grocery, Drug, and Mass- Led integration of new brands into the portfolio and developed omnichannel brand activations across all platforms - Devised go-to-market strategies by channel and product, and established KPI metrics to track performance and allow agile response to market changes and new opportunities

- Developed and implemented go-to-market strategies for CPG brands, resulting in increase sales profitability within the first year- Led cross-functional integrated marketing, sales, and broker team to drive business growth and achieve organizational objectives- Collaborated with key stakeholders to conduct market research, identify market trends, consumer insights, and competitive landscape to inform product development and positioning strategies- Cultivated strategic partnerships with retailers, distributors, and suppliers to expand market reach and maximize distribution opportunities- Utilized data-driven insights and market research to identify growth opportunities and optimize marketing campaigns and promotional activities- Built and streamlined internal processes and improve operational efficiency to drive cost savings and enhance customer experience- Collaborated with cross-functional teams to launch new products, ensuring seamless retail execution and timely market entry- Monitored and analyzed campaign performance metrics, adjusting strategies and tactics to optimize ROI and drive continuous improvement

- Led the development and execution of go-to-market strategies and marketing campaigns for the portfolio of CPG brands across multiple categories, including HHC, Beauty, and Scalp Care

- Led the marketing team that launched a new brand that grew revenue by 400% in 2 years- Developed and executed successful integrated marketing campaigns that resulted in increased brand awareness, sales, and market share by 200%- Led new products launches with Sales, Production, Operations, and Brokers using data analysis and consumer analysis to inform decision-making and to build compelling New Item pitches to Retailers across all channels - Collaborated with Sales to create compelling pitches to key National and Regional Grocery Retailers- Leveraged expertise in using data analysis and market research to inform marketing strategies- Led and implemented content strategy across multiple channels – including social media, digital, influencer, website, paid media, e-Commerce & shopper marketing- Increased brand awareness and engagement, increase ratings and reviews, generated leads and sales, and improved customer satisfaction- Increased ROAS by 39% and conversion rate by 35% through digital marketing initiatives- Launched SEO and paid advertising campaigns across owned platforms, increasing engagement by 68% and delivering a 15% ROI

- Grew sales across CPG manufacturers, Procter & Gamble, The Kellogg’s Co, Berkshire Hathaway, and Mars and increased agency profits 3-10% annually- Leveraged data analysis, market analysis, and consumer insights to create integrated omnichannel campaigns that meet KPIs across all channels - Partnered with Sales across all retail channels to pitch new items, national promotional plans, retailer specific strategies to drive omnichannel growth - Promoted to a senior position based on business growth and the ability to build high-performing teams- Thrives in a fast-paced environment by collaborating with cross-functional teams to deliver high-impact marketing campaigns- Managed $100MM advertising and consumer promotion budget; prepared P&L reports and revenue forecasts for the CFO- Proven leader with the ability to build strong relationships and foster team collaboration- Focused on brand building, commercialization, integrated brand marketing, driving omnichannel growth, collaborating with Sales, strategic planning, Creative Brief development and creative campaigns that delivers on the brand objectives and exceed expectations

- Co-led a team to develop and deliver a winning new business pitch for The Kellogg’s Company, securing a $18MM account for the agency- Led and executed integrated marketing campaigns that drove omnichannel sales in declining categories, resulting in average velocities increasing 3X over 2 years- Developed and implemented a brand strategy that resonated with target consumers, leading to the brand becoming the market leader in the category- Successfully managed a $10MM account within budget and on time, resulting in a satisfied client- Demonstrated strong financial management skills by developing and managing the scope of the account, negotiating incremental projects, reconciling financial data and reports, and forecasting revenue and expenses- Led 10+ direct reports to achieve individual and team goalsACCOUNT DIRECTOR / The Integer Group/TBWA / Lakewood, CO 04/07-02/10- Demonstrated strong leadership skills by managing a team of 5 businesses, 2 Global accounts, and delivering high-quality work on time and within budget- Grew the business 20% through strong business acumen and cultivating senior relationships.- Passionate about developing high-performing teams and capitalizing on business growth opportunities.- Led a team of 6+ direct reports and exceeded goals

Account Supervisor, Procter Gamble 2005 – 2007Work across P&G fabric care brands TIDE, Gain, Cheer, Downy to bring shoppers and retailers in and out of store programs that will drive both traffic to their stores and overall basket ring

Account Executive 2002–2003Senior Account Executive, 2003–2004Account Supervisor, 2004–2005 Managed creative development, strategic direction, financials, and overall brand stewardship of Alcon Laboratories top Consumer Products: Systane Lubricant Eye Drops and Opti-Free Express.