Stephanie Harrold Email & Phone Number

Chicago, IL

• Direct execution of Local audio/video campaigns for various Sears Holdings brands and Safelite Auto Repair.
• Develop pricing and negotiation strategy for local TV, radio, and digital audio/video campaigns for Havas clients under my lead.
• Manage communication, budgets, and adherence to campaign goals for a team of up to 17 Market Specialists executing over 350 local TV and radio schedules annually for Sears Holdings

Greater Chicago Area

• Provide key insights on Local Broadcast processes and reporting
• Market Specialist and local buyer for Minneapolis, Cleveland, Charlotte, and Indianapolis for all agency clients
• Negotiate multi-market sports sponsorship opportunities to maximize value and ensure sponsorship investment is working hard to build brand equity. Specific focus on the Olympics, MLB, and NHL.
• Execute multi-market Weather Triggered campaigns with streamlined approach adjusted based on number of markets, cadence of creative message and timing of weather forecast.
• Foster relationships with media vendors to develop innovative and executional ideas that align with brand identity and goals.

Greater Chicago Area

• Negotiated and maintained TV, Cable, and Radioad advertising for Toyota and Lexus, Darden Restaurants, Chase bank, Astrazenica Pharmaceuticals
• Evaluated and placed sponsorship opportunities, maximizing media value vs. sponsorship cost. Heavily focused on high profile sports in order to create an emotional tie to targeted demographic
• Negotiated 5-12% added value on all campaigns; emphasized features that created congruent brand identity within local markets
• Composed in-depth yearly market analysis, informing clients of local market conditions, nuances, economic fluctuations, and competitive spending.