• Lead the strategic growth strategy for the largest independent, non-surgical aesthetics medical practice, encompassing 10 multi-state locations and a medical software technology app serving medical practices nationwide, achieving the company's highest revenue month in the history of the company within 2 months of joining.• Direct a team of 54, including 4 Managers, 19 Medical Providers, and 31 team members across sales, business development, training, marketing, customer service, practice development, off-shore call center operations, product development, brand management, and facilities.• Develop long-term sales, marketing, and brand strategies for aesthetic injectable and service lines (Botox, fillers, body contouring, laser skin treatments), and expand retail product sales of medical-grade skincare from various brands including SkinBetter, SkinMedica, Revision Skincare, and SkinSh*t.• Accountable for leading marketing operations, including brand content strategy, client acquisition and growth marketing, lead generation, brand management, social media, public relations, internal and external communications, e-commerce, campaign development, media buying, product marketing, and advertising.• Evaluate and deploy new lead generation strategies, including launching new ads on social media platforms and utilizing Groupon to launch campaigns in locations where providers are under 50% booked.• Gather feedback from internal and external stakeholders on the EMR Platform Aesthetic Record and LeadAR platforms, providing supportive feedback to the internal development team for additional features or add-ons to improve workflow efficiency.• Facilitate cross-functional collaboration among stakeholders, including Operations, Medical Director, Practice Development Manager, Medical Providers, and the Customer Service Team, to develop and drive operational changes that minimize costs while maximizing customer experiences.

• Launched 3 scheduled promotions that resulted in over $300k in Gross Revenue• Championed a client outreach strategy that received a 54% customer response (previously benchmarked at less than 15%) and increased customer loyalty• Rebranded Instagram and social media efforts to increase engagement by 30%• Implemented medical provider sales training, which increased AOV by 11%• Strategically timed a NYFW press event and barstool podcast to increase brand awareness and grow website traffic by 40%

• Led the sales, marketing, and merchandising strategies for North America (US, Canada, and Mexico) and Europe to drive the growth of 8 categories across mass, specialty, department store, off-price, and e-commerce channels, increasing revenue from $70M to $80M.• Managed a team of 2 Senior Vice Presidents, a Managing Director in China, 11 Sales and Account Executive professionals, and 12 Merchandisers (China) overseeing sales, marketing, design, planning, sales, and production across multiple categories, including Cold Weather, Toppers, Hats, Scarves, Belts, Handbags, Apparel, and Gifts.• Worked with popular high-end fashion brands, including Vince Camuto, Nine West, BCBG Max Azria, BCBGeneration, and Jill & Ally.• Developed strategies to drive organic growth across key accounts, including Walgreens, Nordstrom Rack, Saks Off 5th, and Free People.• Primary manager for all nationally licensed brands, achieving contract minimums with a revenue increase each year for 4 years.• Oversaw executive-level meetings to identify and leverage company opportunities to drive revenue growth with new business development.• Activated all licensed product categories, including contract terms and negotiations, revenue growth targets, identifying and cultivating new partners and categories, and overseeing brand development, marketing, merchandising, and planning.• Worked with Managing Director and directly with manufacturers, foreign agents and Accessory, Apparel, and Gift factories in China, India, Cambodia, Vietnam, and Sri Lanka, providing oversight of prototype development, sample making and production.• Led strategic short-/long-term forecasting, expanding the current brands, opportunities, and e-commerce speed-to-market product initiatives.

• Built the strategies and guided the leadership team to increase revenue from $70M to $80M• Introduced successful drop ship model with 4 key customers, increasing overall E-commerce business by $4M• Launched Strategic Account Planning Initiative to evaluate customers' Opportunities and Threats to the business resulting in 5 new categories of business in 6 months and an additional 2M in Revenue• Primary Management figure for all National Licensed Brands, achieving contract minimums with a Revenue increase each year for 4 years• Negotiated product Cost Breakdown Details (CBDs) with the factories through the China offices, challenging the CBDs on usage, equipment and item costs and suggesting material changes and pattern modifications to designers to reduce the cost of goods

• Directed the sales, marketing, and merchandising strategies, managing a diverse group of key accounts across Department Store, Off Price, Ecomm, and Specialty Store Chain retailers, including Walgreens and Saks Off 5th, across the US, Mexico, and Canada.• Guided a team including a Managing Director in China and 11 Account Executives/Sales Admin to focus intensely on core business assortments, and adding new fashion products has made significant increases possible when customers focus on decreasing average inventory and increased turn.• Managed the 3-year and 5-year Sales Projection Plans for leading fashion brands Vince Camuto, Nine West, and Jill & Ally, surpassing contract minimums for each category.• Liaised and dealt with management, sales, marketing and design to bring new collections to market, including developing a sales training program for new hires and elevating the quality of their presentations.• Provided vision for seasonal collections and design team oversight to ensure execution of product development and developed and sourced displays and packaging for licensed brands and private-label customers.• Developed innovative brand positioning strategies across multiple product categories resulting in the maximizing of brand equity, and formalized trend and brand-appropriate category assortment plans, and brand architecture and buys while maintaining margin objectives and competitive position in the market.

• Led team to grow revenues from $70M to $100M (prior to COVID-19, and increase profit margins by 12%• Spearheaded the launch of a new gift category growing sales to $6M in 3 years• Launched sized apparel as a pandemic strategy to offset a downtrend in fashion accessories achieving $4M in year 1• Facilitated multiple launches, including apparel in 8K Walgreens stores as a first-time category for CollectionXiix and Jill and Ally Handbags as an exclusive partnership with Saks Off 5th. Handbags as a new category.• Consistently exceeded target IMU goals, achieving one of the highest IMU% of any department in the company at 42%• Implemented Digital Marketing Outreach to Customers through video GIFs to announce new brand, category or trend launch resulting in 6 new prospects becoming customers and increasing market share by 15% in our top customers.• Analyzed seasonal sales, buys, and inventory to make all purchasing decisions decreasing YOY carry-over inventory by 1M units

• Responsible for the US division's $10M P&L and daily activities across sales, design, and operations departments (production in China), delivering jewelry and cold weather accessories bringing the US Division from a profit loss to the top profit division in the company.• Directed the 10-person US team comprised of a VP of Operations, Designers, and Account Executives, coaching team to improve communications and work collaboratively across functions to improve speed to market from product concept through launch.• Managed a team of General Managers in China overseeing manufacturing, assembly, and product quality control to drive down costs while ensuring quality standards for private label products.• Oversaw business growth across Private Label Specialty Chains, Off Price Discounters, and Mass Merch accounts, including key clients Walgreens, Free People, and Claires.• Spearheaded the launch of the first-time category cold weather accessories with Free People and launched jewelry as a first-time store category with Walgreens.• Partnered and guided international divisions in Primark and Bershka to launch cold weather accessories in Spain and London.• Trained and developed Account Executives on opening new accounts through prospecting, presentation, negotiation, and closing new business.• Revamped and established a design team with enhanced capabilities for the new business direction.• Provided guidance and influence on the strategic vision of assigned categories and the design, merchandising, and planning teams.

• Launched Jewelry as a first-time category in 8K Walgreens stores generating $3M in revenue annually at a 45% profit margin• Started the US subsidiary growing sales from $1M to $10M in less than a year• Executed a transformation plan cutting the expense structure by 50%• Despite a flat economy and decreased revenue, increased profit margins by 14% • Eliminated redundancy and ineffective steps allowing a shortened lead time to market by 24 days

• Executed and devised an action plan and sales strategy to drive new business and long-term sales growth, and sustain financial performance, by expanding market reach within 4 product categories, including Cold Weather, Scarves, Hats, and Toppers (3rd Layer).• Managed a team of 8 Account Executives/Sales Admins in NYC, CA, and NC to achieve sales and margin results, maintain markdown and advertising budgets, and develop and execute territory strategies for business growth.• Oversaw a team of 4 Design Brand Directors, guiding a team of 40 designers in creating and driving product development initiatives and developing compelling presentations tailored to each customer’s aesthetic while meeting their pricing requirements.• Played a key role in attaining corporate sales growth by developing and implementing the sales strategy for Department Store, Off Price, Ecomm, and Specialty Store Chain channels leading growth across key accounts BCBG Stores, Saks Off 5th, Free People, Anthropologie, and Hudson’s Bay.• Established strategy and executed development of sales strategies throughout USA, Canada, Mexico, Middle East, Europe & Asia, and developed key partnerships with suppliers and vendors in China and India.• Worked on assortment planning for internal, licensed, and private label brands for scarves, wraps, outerwear, hats, cold weather accessories and hair accessories.• Defined strategy and development growth drivers for all brands with plans to achieve sustainable growth and penetration in key markets.

• Led Top Revenue trend increases in the company growing revenue from $10.6M to 12.7M in 10 months• Increased company conversion rate for product development to sale by 34%

• Optimized sales, brand positioning and marketing strategies creating seasonal design and buy plans with licensors to meet the brand development strategy and corporate sales goals for the accessories business. • Coordinated a team of designers and assistants in the development of the seasonal collections for licensed BCBG Max Azria, BCBG Generation, T+C by Theodora & Callum, and Vince Camuto accessories (Cold Weather, Scarves, Hats, and Toppers).• Collaborated with 60+ store buyers at Department Stores, Off Price, Ecomm, and Specialty Store Chain accounts and 500+ storefronts, including key accounts with BCBG Stores, Saks Off 5th, Free People, Hudson’s Bay, Urban Outfitters, Anthropologie, and Brooks Brothers, to refine assortments and increase brand penetration.• Oversaw the accessory categories analyzing key performance indicators (KPIs), including weekly sales, best-sellers, inventory reports, markdowns, gross margins, key competitors, style builds, and market trends leading to opportunities within each category to grow revenues.

• Grew revenue for the accessories from $400K to $10.6M over 6 years• Launched BCBG Max Azria and BCBGeneration in 4 accessory categories across their 500+ global stores• Opened 11 new accounts, resulting in a total revenue increase of 30%+ each year• Successfully landed the first Luxury Men's Private Label Program with Brooks Brothers resulting in $1M in the first season.

• Worked onsite at photo shoots in order for the final shots to be implemented to the RM website to generate online sales • Worked with summer production and shipment team to reorganize and simplify the production and shipping methods • to become more cohesive. Also worked on reallocation in the factory to determine what orders were top priority. • Comprised and formatted line sheets to be used in future line presentations for Gwen Steffani’s LAMB line. - Compiled press kits of Rebecca Minkoff’s featured publicity to be distributed to potential retail buyers

• Worked directly with Kassie Remple, owner and founder of the Simply Soles catalog and online store • Formatted catalogs and determined what visual placement was most pleasing to the end consumer • Worked with designers for idea generation on what merchandise should be used in future catalogs • Communicated directly with customers by fulfilling orders and addressing concerns and suggestions