Stephanie Herbert Email & Phone Number

Wokingham, Gb

Purchase, New York, Us

Purchase, New York, Us

Purchase, New York, Us

Purchase, New York, Us

Managing Doritos across WESA. Key responsibilities include:- Working alongside Global team on Brand strategy and positioning - Developing brand growth strategy across multiple markets- Leading Doritos Stax launch campaign and multi-market rollout- Leading growth plans in new markets, France & Germany- Leading plans in key growth channels, eComm and AFH- Line Management of Brand Manager

Purchase, New York, Us

Managing the Premium portfolio (Sensations and Lay's Gourmet) across WESA. Key responsibilities include:- Developing brand growth strategies across multiple brands and markets - Leading development of brand positioning- Total comms briefs and planning- Agency and production management- Leading multi-market TTL campaigns- Line Management of Brand Manager

Purchase, New York, Us

Promoted to Brand Manager in January 2016 in the West Europe and South Africa (WESA) Marketing team, and then promoted in role in April 2017. Main responsibilities included:- Delivery of blue chip campaigns to drive trial and frequency of PepsiCo’s largest snacks brand. Led the Walkers Sarnie campaign, Walkers Pay Packets and Walkers Choose or Lose. - Subsequently led the a strategic channel partnership with ITV, which launched in February 2018 and drove excellent ROS uplifts and consumer engagement. Won three external awards, including Gold at IPM and The Drum and Bronze at Media Week.- Led all creative development, including TV, digital and packaging, as well as media and communications strategy to form a campaign toolkit which was handed over to local teams to execute.- Managed a cross agency team to ensure high quality creative delivery and integrated campaigns.- Worked with local teams to excite and deliver compelling selling materials and toolkits.- Collaborated with R&D to develop new flavours for flavour campaigns.- Line Manager experience managing an Assistant Brand Manager.

Purchase, New York, Us

Promoted to Assistant Brand Manager in August 2014. Manager of the 'Convenience' portfolio within Quaker Oats, including Pots and Cuppa Porridge. Main responsibilities included:- Generating an Annual Operating Plan including setting volume and penetration targets - Media brief & strategy- Below the line activation including digital, PR, packaging development and shopper marketing- In store activation including frequent collaboration with the Sales team- Collaboration with the WESA category team- Budget management

Purchase, New York, Us

Manager of Trop50, Copella Juice and Tropicana Kids. Promoted in September 2013. Main responsibilities included:- Activating the 360 Marketing Campaign on Trop50 which generated the highest sales peak ever for the product.- Below the line activation including shopper marketing, digital and PR, in particular relaunching the Tropicana website and leading the Goodness of Juice campaign- Ran a number of productivity initiatives to generate profit back into the P&L.- Budget management

London, Gb

Promoted from Marketing Assistant to Marketing Executive in December 2011. Main responsibilities included:- Responsibility for multiple marketing campaigns simultaneously against fixed deadlines and budgets, including two of the firms largest marketing investments- Working closely with management and the business to develop and implement relevant and effective thought leadership, events and webcasts- Responsible for international event management, external and internal communications, liaison with external agencies and venues, negotiation of contracts, return on investment measurement and briefing of design teams- Production of marketing collateral, including writing and conforming to branding guidelines- Development of digital strategy, including website management, social media and mobile applications

Main responsibilities included:- Brainstorming ideas for Marketing and PR campaigns including social networking and direct mail campaigns - Liaising with journalists in attempt to secure editorial coverage and informing clients once editorial was secured- Copywriting which resulted in my work being published on three separate occasions in both trade and consumer magazines and websites- Marketing administrative support including management of press database

1St, Psychology, Spanish

English Literature, Spanish And Psychology