Focused primarily on growing the technology/software/gaming segment in a very competitive San Francisco market, by building strong relationships and focusing on the uniqueness of our properties.

Responsible for all Business Travel, Corporate Group, and Entertainment. Come and experience Berkeley!

My primary role is to increase revenue from the West Coast mid-market (21-50 rooms on peak ) with vertical markets of financial firms, technology companies, pharmaceuticals, and health care/medical. I utilize all resources including HIS Reports, the GRC from past bookings, business journals, and referrals. Developing and maintaining strong relationships which ultimately bring morerevenue to the hotel. One local client I took over was booking under $100K per year with the hotel and is currently booking over $350K per year. Continuously prospecting through calls and emails and following up on proposals sent. Negotiating and executing contracts. I attend company wide sales weeks as well as outside sales calls to local clients. I have contributed over $2.5 million inrooms revenue to the hotel.

My role encompasses all catering aspects of the corporate and social events in a 235 room hotel with 7,000 square feet of meeting space. From prospecting to maintaining my relationships with existing clients, I am responsible for closing, contracting, and creating detailed banquet event orders. This also includes detailing every event booked by the Sales Team: learning theclient’s needs, up-selling the client to increase revenue for the Food & Beverage budget, creating banquet event orders, and being on-site for the execution. To ensure my events are successful, I have built strong relationships with the banquet team, Executive Chef and Food & Beverage Manager. I have led the Food & Beverage department in creating menus that are tailoredto our client’s needs and price points. My prospecting, outside sales calls, site tour and industry event goals are met each week. I was recognized by Rim Hospitality for increasing room rental revenue year over year by 23%. I have increased the food and beverage catering revenues by 18% since joining the team. As the Director of Catering, my role has expanded to developing the 2014 Catering Budget as well as the schedule for the banquet team.

My role encompasses all catering aspects of the corporate and social events in a 235 room hotel with 7,000 square feet of meeting space. From prospecting to maintaining my relationships with existing clients, I am responsible for closing, contracting, and creating detailed banquet event orders. This also includes detailing every event booked by the Sales Team: learning theclient’s needs, up-selling the client to increase revenue for the Food & Beverage budget, creating banquet event orders, and being on-site for the execution. To ensure my events are successful, I have built strong relationships with the banquet team, Executive Chef and Food & Beverage Manager. I have led the Food & Beverage department in creating menus that are tailoredto our client’s needs and price points. My prospecting, outside sales calls, site tour and industry event goals are met each week. I was recognized by Rim Hospitality for increasing room rental revenue year over year by 23%. I have increased the food and beverage catering revenues by 18% since joining the team. As the Director of Catering, my role has expanded to developing the 2014 Catering Budget as well as the schedule for the banquet team.

After six months as the lead customer service representative, at this school for life coaching and leadership training, I was promoted to Logistics Administrator where I've negotiated approximately 200 contracts per year, resulting in a savings of approximately 30%. I optimized our course shipping and printing processes - by planning ahead and not requiring exorbitant overnight shipping fees, and overseeing competitive bidding with print vendors, among others savvy tasks - to save the company over 50% in associated costs. And with the operations team I also played a key role the launch of our new e-manual: bringing the majority of our course materials online to meet the Marin County Certified Green Business standards. I routinely collaborate with our 2 person marketing team and an outside marketing vendor to ensure the quality of all marketing collateral, and am the primary lead working hand-in-hand with HelmsBriscoe - our event planning consultants - to create, review, and select RFPs for our courses. Once booked, I handle the logistics - shipping, and hotel reservations for course leaders - for 7 courses a week, on average. Additional tasks include office management, staff training, purchasing and occasional accounting support

Represented six suppliers as a Regional Sales Manager in the advertising specialty/promotional products industry: including technology, apparel and health and beauty lines among others. My duties include securing appointments and meeting one on one with distributors while knowing information for thousands of different products to match them to customers needs. Additionally, I assisted with the production of several trade shows in the Bay Area, Southern California, Seattle and Las Vegas.

Worked in the embroidery shop at this locally owned screen printing, embroidery and promotional products store with 20 employees and nearly $1 million in annual sales. Over 5 years I moved up through every department of the business, to the role of Account Executive - including purchasing and billing - while almost doubling pay rate. Learned and utilized ESP, ESP Online, Microsoft Office and other computer skills. Major clients included: L.L. Bean, Allagash Brewing Company, Lifelight of Maine, Hood Dairy, Resort Sports Network and numerous athletic associations and clubs.