Stephanie Sutherland Email & Phone Number

Canada

Guelph, Ontario, Canada

Cambridge, Ontario, Canada

• Managed and developed the Four Fathers’ brand and new brand concepts• Oversaw and coordinated the development of various external/internal marketing and communication materials from concept to production. (Ie. email communications, presentations, educational pieces, advertisements, etc.)• Worked collaboratively to drive execution, including project planning, management, ownership of deliverables, and team engagement• Developed marketing efforts among all spaces within Four Fathers’ including the Retail Store, Taproom, IV Loft, onsite and offsite events, and more as they are developed• Conversed and coordinated with external suppliers and other marketing contacts, including print agencies, advertising media personnel, event planners, internal staff, and local businesses• Planned and developed weekly brand launch campaigns including communications and sales tools• Developed e-commerce/retail strategies to grow online sales revenue including beer, new products, merchandise, and events• Developed social media and email marketing content, plans, and KPI’s• Supported sales initiatives with the development of promotional and Point of Sale (POS) materials and sales tools• Communicated campaign objectives, timelines, and deliverables to sales team • Developed integrated charitable and community-focused seasonal campaigns• Managed / maintained editorial calendar, website, social media platforms, relationships with local groups, etc.• Reviewed and responded daily to social media feedback and also google reviews• Liaison with all Department Managers and Sales Staff• Promoted the rental spaces, events, activities, sale of beer and non-beer products sold at Four Fathers Brewing Co.• Ensured compliance with Four Fathers policies and procedures• All other duties as required

Cormorant Utility Services

• Developed and managed the corporate marketing and communications portfolio• Produced graphics and content for RFP documents, tenders, PowerPoint presentations and BD initiatives, with a key focus on branding consistency, adhering to tight timelines• Cost control of department expenditures and development of annual marketing and communications budget• Developed and coordinated strategic communications via publications such as the CCAB, Utility Construction News and Electrical Business Magazine• Point of contact for Public Relations for all media-based interviews and articles • Graphic designer for internal and external print collateral – brochures, signage, business cards, posters, etc.• Scheduled, organized and hosted in person and virtual career fairs, trade shows and major events• Managed sponsorships, donations, and community involvement• Led internal and external communications and updates regarding COVID-19 and safety guidelines via print and digital platforms• Managed all social media platforms for each operating company, LinkedIn and Facebook, running organic campaigns• Designed a website for each operating company in WordPress with a common functionality and messaging, increasing traffic through SEO• Created project specific websites and project specific social media pages i.e., Watay• Managed relationship with Indigenous communities for high level projects• Assisted the HR department by reviewing new career postings and managed online accounts (Indeed, LinkedIn, Corporate website)• Coordinated videography on project sites for specific programs and service offerings

Waterloo, Ontario, Canada

• Implementation of marketing and communication campaigns and initiatives as identified within the scope of the Culligan brand - print and digital• Managed all social media platforms• Redesigned and collaborated with programmer to create the Culligan sister company website, Water Solutions, to allow customers to purchase products online• Maintained Culligan branch websites, SEO and Google AdWords• Created and hosted sales rallies across Canada• Coordinated Sponsorships for 24 locations of Culligan across Canada• Liaison for large partnerships with organizations• Coordinated and attended all tradeshows across the country for Hockey Night in Canada PLAY ON! and the Memorial Cup• Maintained and tracked results from marketing initiatives and campaigns• Coordinated translation, proofreading, desktop publishing and creative design internal programs

50 Westmount Rd. N., Waterloo, Ontario

• Planned and developed direct response marketing campaigns for assigned clients• Created, tested, and deployed HTML direct marketing campaigns with internal team• Consulted with the Marketing Manager to understand segment strategy and marketing plans for that segment• Executed campaign plans, including copy editing, providing creative direction, managing the approval, translation, printing and production processes and distribution• Ensured knowledge of campaign strategy, brand, the plan sponsor/association/client, and the product value proposition are appropriately reflected in all communications• Ensured all content met legal and compliance guidelines• Coordinated with clients, internal teams, and external vendors as necessary

Waterloo, On

• Designed advertisements and graphics in both online and print media• Assisted Account Executives and Partners to obtain new business through various marketing mediums - email blasts, brochures, flyers, applications, certificates, etc.• Created and maintained various social media accounts for departments and corporate company• Managed WordPress company website and specialty websites• Event Planning

• Created online advertisements for Goldbook.ca and community newspaper websites, i.e., flash banners, wallpapers, and takeovers• Created and maintained mobile websites and DNN websites for clients• Full execution of print advertisements • Consulted with clients to establish nature and context of design focusing on their brand identity• Developed and implemented advertising campaigns appropriate for a variety of other media and publications

Webmasters Certificate

Advertising & Communications Media