We're all looking for it. That next big thing that's going to transform the way we buy wine (or beer, or spirits). Just look at the rise of Rosé, the swelling category of Sparkling Wine, and of course the entire Ready-to-Drink revolution. It's my job to target new products like these by keeping a careful eye on trends and early adopters. Once I have my eye on the prize, it's time to introduce the items to the retail space and make them easily accessible for purchase during the most profitable growth stages. If I do my job right, we gain the trust, loyalty, and business of our customers, all while maximizing profitability.I also still love working the sales floor, especially for high-end wine. Guiding our guests through the process of spending $100+ on a bottle of wine takes a certain amount of skill. Having them fall in love with that wine and come back for an additional case reinforces the dynamic of trust and loyalty. Credentials help too. I'm a Certified Executive Sommelier through the International Wine Guild and have also received my WSET Level II Certification in Wine and Spirits.With social media now the norm, it's also been incredibly exciting to be a part of integrating this medium with a brick & mortar business model. Working closely with Social Media Directors, I've produced written, video, and image content for websites, Facebook, and Instagram accounts, along with promotional emails, and newsletters. Working on these projects has also inspired me to create my own personal wine blog - Winethroughmyeyes.com
Listed skills include Management, Retail, Marketing, Profit Analysis, and 11 others.