Stephanie Kobylarczyk Email & Phone Number

Greater Minneapolis-St. Paul Area

Lead the development and execution of integrated marketing strategies to enhance brand visibility and increase business growth for the Food Safety division in the U.S. and Canada. Plan and execute campaigns, manage content creation, and ensure alignment across marketing efforts. Analyze performance metrics.

Greater Minneapolis-St. Paul Area

Oversaw end-to-end project management for marketing initiatives within the Major Appliances category. Planned, organized, and executed projects across various channels such as paid social, TV, digital video, and display. Collaborated with internal and external cross-functional teams, including marketing, legal, media, creative, and account management, to set and manage project expectations effectively. Identifed and implemented process improvements to streamline workflows and enhance project outcomes.

Worked in the Consumer Business Group for the Home, Auto, Build, and Repair sector. Managed and curated customer-facing content across various online channels, including 3M.com and retailer eCommerce sites. Proactively identified trends and opportunities to elevate brand awareness, education, and engagement, conducting content audits and gap analyses for optimal content accuracy. Collaborated seamlessly with cross-functional teams such as design, shopper marketing, eCommerce, and product marketing. Contributed to the development of content for product launches and comprehensive marketing plans. Brands included 3M(TM), Scotch(R), Filtrete(TM), and Bondo(R). Created a content scorecard tool to drive global brand strategy across multiple portfolios, subsequently adopted by other divisions within the Consumer Business Group.

Greater Minneapolis-St. Paul Area

Worked in the Industrial & Safety division and ensured that product listings and New Product Introductions (NPIs) were clear, complete, and aligned with brand standards. Responsibilities included exporting weekly sales, inventory, and POS reports for channel partners, leading weekly customer meetings, and providing clear decisions and action items. Managed updates of images, titles, and attributes for 20,000 SKUs across Grainger and Zoro accounts.

Greater Minneapolis-St. Paul Area

Worked in the Safety & Industrial Business Group. Managed routing and approval processes for content on product pages through the content management system. Participated in an agile lab focused on the overhaul of the division site, collaborating with cross-functional teams including product marketing, tech services, and legal to ensure alignment with brand guidelines. Enriched over 300 product pages with rich content and metadata within a span of 6 months, contributing to the enhancement of the online presence and user experience.

Greater Minneapolis-St. Paul Area

-Managed relationships, project schedules and budgets with 10+ FedEx clients-Gave direction on creative development and execution of print and digital content per creative brief-Reported weekly, monthly and quarterly metrics to clients -Assigned as lead project manager on $1M annual FedEx Service Guide project

Greater Minneapolis-St. Paul Area

-Drove schedules and deadlines throughout the lifecycle of a creative project-Reviewed projects for accuracy per creative brief and provided clear direction and priorities to creative team-Lead kick-off, concept and project status meetings with clients-Provided clear direction and priorities to project teams -Managed 100+ multi-channel projects simultaneously for Solo/Small, Academic and Westlaw groups

Greater Minneapolis-St. Paul Area

-Developed, executed, managed and analyzed lead generation campaigns-Lead weekly sales and marketing team meetings to discuss campaign results-Developed content strategy and managed content execution with creative team-Managed events, staffing, travel, budget, location, speakers, scheduling, pre/post event communications, attendance, food/beverage, contract negotiation and set-up-Developed and managed 20+ multi-channel campaigns per month for U.S. and U.K. government markets