Stephanie Kohl Email & Phone Number

Menlo Park, CA, US

San Francisco, CA, US

• Built and led Primer's highly skilled and collaborative six-person Design team, created hiring and onboarding practices, career ladder, and team processes
• First design hire at Primer and principal designer of its core products
• Established the Design System and oversaw implementation, new Atomic-based components, icon and illustration libraries
• Managed the design and implementation of the Primer brand and first marketing site
• Established a user-centered design process to include user personas definition, design thinking workshops, dogfooding sessions, and usability testing
• While working with cross-functional team leads, led the Design team on a complete redesign of the enterprise platform; since this redesign, the stickiness ratio increased 50%

San Mateo, CA, US

• Directed all design efforts, initially as sole designer and ultimately with a team of six designers/developers
• Collaborated with executives to define the business strategy and information architecture as I led the development of the marketing site, brand assets and collateral, hi-fi designs and illustrations
• Owned the UX design of the core products, including an API platform for developers, a consumer marketplace, and iOS and Android mobile applications. The marketplace won an award for Best Consumer Facing Design at.
• Responsible for the user experience of complex product features as responsive designs, including scheduling and benefits enrollment, and end-to-end claims management
• Coordinated relationship with an external testing and usability research company to validate the experiences.

San Mateo, CA, US

Santa Clara, CA, US

• As the first product designer, worked closely with product and engineering to design and implement the first versions of both desktop and web applications
• Built out the brand through development of sales and marketing collateral, slides decks for TED and Strata talks, and all marketing website updates
• Presented regularly to C-level stakeholders and worked closely with Client Engagement, Product, and Engineering teams
• While conducting user testing with the internal consulting team, I defined use cases, user workflows and product features, and established the UI design that maintained a lasting legacy
• During high-pressure sprints, I also made front end contributions

• After starting my own consultancy, worked with long-term clients in clean energy, healthcare, and nonprofit sectors, obtained through referrals
• Client projects included print, websites, animations, and videos; independently managed dozens of outside vendors, press checks, and photo shoots
• Primary designer for one of the largest charities in the Bay Area, producing a BART, MUNI, newspaper and online ad campaign featured on NPR
• Filmed and produced annual videos for donor and community events with hundreds of attendees

• Creative lead on a wide range of online and print media for a small firm
• Fully executed projects from strategy to production/implementation for clients in hospitality, banking, real estate, and retail industries
• Met with clients through project definition and iterations to design and program marketing sites, branded blogs, and various collateral

Worked within a 25-person design team creating specialty printed items on strict deadlines during a major company rebrand and consolidation

Post-Baccalaureate Certificate, Multimedia

Ba, Graphic Design/Illustration