Managed social media efforts for Federal government Facebook and Twitter accounts with 30,000+ followers, including online strategy, content development, daily posting and monitoring for engagement opportunities, and evaluation.Supported partnership development with network of 200+ public and private organizations.Represented clients at national healthcare conferences.Led planning, development, implementation, and evaluation efforts for national diabetes awareness campaigns for National Diabetes Month and Diabetes Alert Day.Identified relevant media outlets and pitched client-based health stories to reporters.Served as the liaison to a task group of top diabetes/healthcare professional subject matter experts and coordinated, prepared materials for, and participated in meetings with the group.Created diabetes and health content for press releases, consumer articles, publications, web, and e-newsletters.

Harvested news stories for compilation of Daily Clips to be broadcasted nationally.Created and released press releases to local and national media.Completed website additions and updated pages.Monitored and posted to social media platforms: Twitter, Facebook, Linkedin, Storify, and Flickr.Developed SM strategy to promote Annual Conference.Created a database for all publications and presentations.Published two articles for quarterly magazine "Centerlines".

Updated and created new content for company website totaling in over 10 published pieces.Monitored social media presence on Facebook and Twitter and created a Pinterest account.Assisted with production and distribution of national running awareness PSA titled “Monuments”.Created strategic plan for increasing membership which will be implemented next year.Published two articles for quarterly magazine.