A digital strategy and e-commerce professional with expertise in optimizing online shopping experiences for major brands like Staples and Puma. I manage homepage content, promotions, and digital marketing campaigns across multiple channels, collaborating with cross-functional teams to align with business goals and enhance customer engagement. My experience includes using data tools like Google Analytics and PowerBI to measure performance, prioritize campaigns, and drive growth through strategic go-to-market initiatives. I am skilled in leading complex projects, managing content across digital platforms, and optimizing the customer journey through continuous testing and collaboration.