Work with the Government Programs Community and State Marketing team responsible for developing marketing strategies that meet the needs of the client as well as align with the overall Community and State business goals. Supporting client work and implementing critical processes and systems within the team including all stakeholders.• Facilitate complex data requests to support marketing initiatives• Manage marketing initiatives and projects from setup through final execution of campaigns execution in-market• Implement marketing mail and SMS/email campaigns that support member acquisition and retention in Community and State programs• Create and maintain review schedules and material component spreadsheet/build of materials• Work with internal Account Management, Implementation Managers, Creative, Call Center and Campaign Execution team partners to ensure projects are successfully completed on-schedule• Manage marketing efforts for client Annual Materials. Materials include:• Enrollment materials• Presentations• Onsite collateral• Invitations• Route materials with Subject Matter Experts; Manages review and compiling edits• Collaborate with Regulatory Affairs and Legal teams to ensure marketing materials are compliant with necessary state and federal guidelines• Schedule stakeholder and production meetings and keeping team members up to date on project progress

Work with Scientific Games Growth Marketing Team to achieve goals and drive customer value maximization through CRM channels. Manage CRM budget across all engagement channels including emails and mobile messaging, ensure successful and in-budget execution of CRM strategy by managing internal escalationsKey Accomplishments:• Utilizing customer behavior data, historic channel performance data and other analytics to optimize strategic plans.• Established and maintained positive communication and professional relationships with internal/external customers, team members, and vendors/partners.• Collaborate with Business Analysts, Developers, and IT partners on complex technical solutions.• Build emails and workflows in support of automated customer life cycle campaigns in Optimove System.• Build and maintain promotional and informational landing pages to support automated workflows for life cycle campaigns as needed• Manage SMS, Push Notification, and Social workflows as defined in life cycle campaigns.

Oversee formulation and implementation of e-mail marketing campaigns and overall project management using Litmus and Adestra and creation leveraging existing marketing automation and eCommerce platforms while working with internal teams to execute strategies with modification of HTML work using designer logic and digital marketing. Facilitates in-depth analysis of marketing performance metrics to shape new campaigns and measure return on investment and KPI for each campaign. Key Accomplishments: • Enhanced communication amongst marketing team members by initiating release of project status reports.• Demonstrated exceptional ability to generate substantial leads through effective management of digital promotional assets.• Expanded monthly analytics reporting capabilities with implementation of measurement tools using Microsoft Dynamics and Adestra.• Build and maintain promotional and informational landing pages to support automated workflows for life cycle campaigns as needed• QA all campaigns before launching through CRM. • Expanded monthly Google analytics reporting capabilities with implementation of measurement tools utilizing Semrush.• Managed the delivery of marketing outputs, campaign assets (images, videos, copy), monthly reports.

Provided comprehensive support in creation and distribution of electronic and print media. Modified HTML messages using original and pre-made templates. Oversaw implementation of marketing automation software, coordinating with leadership across multiple departments using Oracle/Eloqua marketing and data tools.Key Accomplishments:• Coordinated and implemented campaigns across multiple social media platforms that generated significant business leads.• Maximized engagement using advanced knowledge of SEO/SEM best practices including keyword lists and ad copies for search campaigns.• Created paid search campaigns (PPC, Display, and Mobile) • QA all campaigns before launching through CRM.• Proactively making campaign and keyword optimization changes as needed including budget management and keyword research.

Owned responsibility for developing communications calendar in accordance with product releases, training schedules, and external events. Drafted daily blogposts and distributed a weekly e-newsletter to special e-mail subscribers.Key Accomplishments:Increased customer engagement through release of compelling and comprehensive communication campaigns to subscribers.Drove market expansion with strategic copy on various social media channels that targeted key audiences.

Led execution of a variety of digital marketing strategies (email marketing) using Salesforce Database Exact Target while maintaining concurrent responsibility for managing content on company website (Drupal). Coordinated social media schedule and administered plans across department to ensure cohesion of brand representation.Key Accomplishments:• Gained significant experience in search engine optimization using Google Adwords, Google Analytics, and Review Manager.• Instituted social media campaigns on Facebook, Twitter, LinkedIn, Pinterest, and Google +. • Created paid search campaigns (PPC, Display, and Mobile) • Proactively making campaign and keyword optimization changes as needed including budget management and keyword research.