Expanded digital marketing duties into public relations, interdepartmental coordination, creative coordination, and brand alignment. > Initiated, led working group with sales and creative> Grew brand website traffic and sales by over 100% > Implemented local product finder to drive traffic from the web to local retailers> Successfully pitched and coordinated brand sales on GMA and the Today Show via Deals and Steals

Assisted in crisis management with on-the-fly marketing strategy formation in response to the COVID-19 Pandemic while growing brand awareness across wholesale and end user segments including support and engagement with independent retailers.> Developed B2B website for retailer resources and training> Grew organic sales and engagement through digital contest, blogs, and additional content creation initiatives utilizing team of 50 brand ambassadors

Managed strategic internal and external communications for multi-million dollar self-operated auxiliary services division while uplifting university mission and communication standards. Day-to-day included creating and implementing content strategies, marketing emails, photography, graphic design, print and digital marketing materials. Coordinated campus activations with brand and university partners to raise awareness of key initiatives including the initiation of exam breaks outside the… Show more Managed strategic internal and external communications for multi-million dollar self-operated auxiliary services division while uplifting university mission and communication standards. Day-to-day included creating and implementing content strategies, marketing emails, photography, graphic design, print and digital marketing materials. Coordinated campus activations with brand and university partners to raise awareness of key initiatives including the initiation of exam breaks outside the library and summer session activations for faculty. Represented the department on key university committees including sustainability and communications. Supported departmental leadership with vendor management and cost-saving measures. Project wins include> Lead the creation of bakery and catering e-commerce > Lead branding, assisted in customer experience design for two new dining concepts> Managed the creation of division-wide web properties> Assisted department leadership in launching football concessions Show less

Worked for marketing firm engineering memorable experiences on behalf of B2B brands worldwide. Prepared and implemented effective social media marketing plans for clients and agency. Wrote web, email and print copy. Assisted in media relations for international trade show. Prepared monthly client coverage and social media reports. Coordinated the development of the agency's newsletter.