Adjunct professor in the CIS department, teaching undergraduate & graduate communications & information systems courses.

Owner of McVicker Consulting, specializing in communication strategy & research efforts in the disinformation & propaganda industry. Examples of work with clients include the following:-Acted as the Subject Matter Expert for a Technical Communications Project for a University's Education Department. -Performed a Course Congruence Check, providing feedback on alignment between curriculum and assessments. -Researched existing and emerging visual manipulation science and technology (i.e., deepfakes, memes) to create customized relevant content for a global clientele in business, technology, entertainment, and fashion. -Developed custom anti-disinformation content for private presentations at world-renowned events such as Cannes Lions, Cannes Film Festival, VivaTech, and the Paris Peace Forum. -Produced original digital content by analyzing disinformation and propaganda techniques using client's methodology.-Lead researcher on an original grant-funded research study on propaganda inoculation that was accepted for and presented at the National Communication Association (NCA) 2022 Conference.Lead researcher in an original collaborative research study on Russian propaganda techniques in Ukraine, in partnership with two major universities. -Produced video interviews with propaganda, persuasion, disinformation, conspiratorial thinking, and critical media literacy experts, researching their work to develop in-depth questions and conducting interviews for client.-Critically analyzed interviews, debates, and speeches for the presence of propaganda, misleading talking points, and techniques of persuasion using client's methodology.Conducted content moderation to ensure contributors and commenters were staying within the set boundaries and standards.

• Research existing and emerging visual manipulation (i.e., deepfakes) science and technology to create customized relevant content for global clientele in business, technology, entertainment, and fashion. • Create researched visual content for global audience.• Develop exciting custom content for participation in world-renowned events such as Cannes Lions, Cannes Film Festival, VivaTech, and Paris Peace Forum.

• Produce original content by critically analyzing interviews, debates, and speeches for the presence of propaganda, misleading talking points, and techniques of persuasion using the organization’s methodology. • Research subject matter experts in the fields of propaganda, persuasion, and disinformation, developing questions and interviewing them via video for dissemination on Propwatch.org. • Work closely with the CEO and Senior Editor to create compelling video content that furthers the organization’s mission to raise public awareness about the prevalence of propaganda and disinformation in mass media and to help inoculate the public against its rising influence.

• Support the Director of Alumni Engagement and the Institutional Advancement team in event planning, annual giving, class gift, and philanthropic initiatives, including stewarding a portfolio of donors to achieve fundraising and participation goals. • Utilize Raiser's Edge and Net Community for event registration, alumni engagement, and reporting. Develop a streamlined approach to data mining and report development through Raiser's Edge. • Develop, coordinate, and execute social fundraising campaigns through Give-Campus and ThruText initiatives.• Facilitate alumni events with on-campus staff, outside businesses, and participants.

• Taught the design, implementation, and maintenance of Java applications to undergraduate students. • Worked with computer and information systems department leaders to plan classroom goals.• Utilized various developmentally appropriate teaching materials and strategies to meet the individual needs and learning styles of undergraduate students.• Delivered university curricula and interacted with students online and in classroom settings. • Used grading rubrics to assess students and provide counseling based on individual needs.• Maintained students' progress reports, identifying areas of weakness in the student for their overall improvement.• Fostered a classroom environment conducive to learning and promoting excellent student/lecturer interaction.

• Supported a small advertising agency by providing project management expertise for services, including commercial and video production, graphic design, web design, media buys, and social media marketing. Oversaw all projects, including creative development and production.• Managed project schedules to ensure that creative and design needs were met on time and within budget.• Created and edited digital media, including photos, videos, graphics, and commercial scripts for the agency.• Managed online presence, including social media and website. Enhanced user experience, optimized SEO ranking, brand positioning, and ensure optimal website visibility for clients.• Conducted research to identify competition, outlined the current marketplace, and created advertising strategies.

• Oversaw all operational and revenue objectives for a regional retail shopping center with over 40 tenants, including Macy's, JCPenney, AMC Theatre, and Walmart Supercenter using short and long-term planning strategies. Managed property maintenance, capital projects, and tenant improvement projects while assisting with specialty leasing efforts and coordinating all marketing programs. Prepared annual operating and capital expenditures of $1.3M and controlled costs to ensure budget adherence. • Supervised 26 employees, including hiring, training, performance reviews, and employee development. • Managed crisis communications efforts by working with tenants, corporate management, and emergency responders to ensure proactive efforts, cohesive response, and post-crisis analysis. • Slashed costs across the board to come in 2% under budget. Grew leasing revenue 4% by negotiating with current and prospective tenants and increasing event and specialty income.• Coordinated major capital and tenant improvement initiatives as a Project Manager, ensuring that each objective was met, with budget and schedules observed.

• Designed and executed multi-million dollar revenue initiatives with strategically targeted marketing campaigns and advertising programs to increase customer acquisition, penetration, and revenue. Established marketing partnerships with local, regional, and national businesses, negotiating contracts for in-house special events and developing relationships to assist with leasing efforts. • Developed and executed annual property marketing plans, setting and administering budgets, and managing projects from inception to successful completion.• Supervised a high-performing team of five customer service associates. • Performed public relations targeted toward various audiences, utilizing community involvement, social media, and media releases to disseminate information efficiently and effectively. • Increased usable revenue by more than 17% annually with gift card, event, and specialty leasing income.• Conceptualized, launched, and managed a gift card program with sales exceeding $2M per year.• Developed exciting events that increased traffic, including state-wide annual multi-vendor fairs and car give-a-ways that garnered national attention from the Late Show with David Letterman and Ripley's Believe It Or Not. • Coordinated and directed fundraising events for non-profit organizations, including the American Red Cross, the Girl Scouts, the Boy Scouts of America, the American Cancer Society, and The Salvation Army.